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The Daily Mirror turned its pages green today with a special supplement designed to promote the launch of animated comedy Shrek 2 on DVD.The 12-page newspaper-within-a-newspaper will be printed with a green wash throughout. It will feature Mirror regulars such as the 3am column and Homes & Holidays, each with their own specially created Shrek… Continue reading Daily Mirror Goes Green For Shrek 2 DVD Launch

Online advertising spend looks set to overtake that of radio by Christmas following a period of sustained growth, according to new figures from the Internet Advertising Bureau and PriceWaterhouseCoopers.Online had not been expected to overtake radio in terms of adspend until 2007, but the latest research shows that the rapid growth of paid-for search and… Continue reading Online Adspend To Overtake Radio By Christmas

ITV has announced the purchase of Sky Ventures’ 49.5% share in multi-channel operation Granada Sky Broadcasting for £10 million, a move which brings ITV3 to Sky in place of GSB’s Plus.ITV’s third entertainment channel made its debut on digital terrestrial television, digital cable and digital satellite last night at 9pm, broadcasting to around 13 million… Continue reading ITV3 Launches On Sky Following GSB Acquisition

The Daily Telegraph has more readers on Saturday than any other day of the week, according to new research designed to be used as a planning tool by advertisers and their agencies.The latest Telegraph Sections study shows that after the main news, the Telegraph magazine is the most popular part of Saturday’s edition, attracting 88%… Continue reading Saturday Revealed As Top Day For Telegraph

Hachette Filipacchi has announced the appointment of Tony Long, former publisher of Natmags’ Good Housekeeping magazine, as the company’s new director of sales, with responsibility for advertising sales across the company’s magazine portfolio.The move brings Long to Hachette from rival magazine giant, the National Magazine Company as the French business celebrates its second year of… Continue reading Hachette Raids NatMags For New Sales Director

Giant poster contractor BlowUp Media has announced the purchase of rival banner specialist MegaPoster in a deal which gives the company a majority share of the giant poster market in the UK.The move makes BlowUp the only large-format contractor with national coverage of the UK, enabling it to cater for clients with large advertising requirements… Continue reading BlowUP Inflates Portfolio With MegaPoster Purchase

ITV2 has secured Northern Rock to sponsor its coverage of Newcastle United’s UEFA Cup games, beginning with the team’s first home outing against Dinamo Tibilisi on 4 November.The finance brand will also sponsor Newcastle United’s away game against Sochaux on 25 November and the home game against Sporting Lisbon on 16 December.The deal, which includes… Continue reading ITV2 Secures Sponsor For Toon Army’s UEFA Matches

The Advertising Standards Authority today takes over responsibility for handling complaints about television and radio commercials in one of the biggest shake-ups of advertising regulation in recent years.Media super-regulator Ofcom has contracted out the rules governing broadcast advertising to the ASA, in a move that will see the watchdog widen its existing remit from press… Continue reading ASA Extends Powers Under New Regulatory Regime

Independent saw last week’s largest rise, climbing by 3.59% to close at 158žp on Friday, as news of tabloids and compact editions dominated headlines.Amongst the week’s news was the reveleation of a research partnership between The Independent and The Times, designed to investigate the advantages of small-form newspapers and boost advertiser confidence. The Times also… Continue reading Sharewatch: Independent Rises With Tabloids In Focus

The BBC has launched its vision for a broadband Britain by calling on the Government and the new media industry to work together to avoid the creation of a ‘digital underclass’.The BBC’s director of new media and technology, Ashley Highfield, appealed for the ‘collaboration and co-operation’ of the industry’s key players to launch a digital… Continue reading BBC Sets Out Vision For Broadband Britain