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The BBC has launched its vision for a broadband Britain by calling on the Government and the new media industry to work together to avoid the creation of a ‘digital underclass’.The BBC’s director of new media and technology, Ashley Highfield, appealed for the ‘collaboration and co-operation’ of the industry’s key players to launch a digital… Continue reading BBC Sets Out Vision For Broadband Britain

Continued rumours of a sell off for the BBC’s commercial arm, BBC Worldwide, indicate that the Corporation will embark on a profit-doubling programme before auctioning off the division in two years’ time.According to reports, the move could “fatten up” the BBC’s revenue-producing commercial arm, potentially adding an extra £1 billion to the value of the… Continue reading BBC To Double Worldwide Profits Before Sell Off

The Interactive Advertising Bureau has appointed integrated brand and design agency Neoco Design to revamp its corporate identity and assist in the push to accelerate internet advertising spend.The appointment of Neoco will help the IAB handle a raft of recent marketing communications initiatives, as well as unify the IAB brand in anticipation of a growth… Continue reading IAB Appoints Agency To Boost Image In Online Push

Ofcom has today tightened the rules governing alcohol advertising on television following a prolonged consultation period with advertisers and industry trade bodies.The revised code significantly strengthens the regulator’s existing rules on the promotion of alcohol, banning several widely used advertising strategies and seeking to protect the under-18s from adverse advertising-based influences.The code now requires advertisements… Continue reading Ofcom Finalises Revamped Alcohol Advertising Code

Independent saw last week’s largest rise, climbing by 3.59% to close at 158žp on Friday, as news of tabloids and compact editions dominated headlines.Amongst the week’s news was the reveleation of a research partnership between The Independent and The Times, designed to investigate the advantages of small-form newspapers and boost advertiser confidence (see Times And… Continue reading 01.11.04

The Telegraph celebrates the tenth birthday of its online operations this month, marking the occasion with a radical redesign and a host of promotional activities.The revamp will ensure that the 30 channels featured on telegraph.co.uk are unified in look and feel, as well as introducing a new film channel and fashion pages.The new content will… Continue reading Telegraph Marks Online Centenary With Revamp

Capital Radio’s proposed £711 million merger with GWR could be delayed by up to six months if advertisers and rival radio groups call for a Competition Commission enquiry into the deal.Influential advertising groups ISBA and the IPA are concerned that the merged entity, which would control more than 40% of national radio advertising revenue, would… Continue reading Capital/GWR Merger Could Face Competition Enquiry

ITV Sales will next week launch its long-awaited ‘Values of Fame’ marketing programme in an attempt to convince brands of the benefits of television advertising.The campaign, which has been developed as part of ITV’s effort to become more client focused, will centre around the proposition that television is the medium that best guarantees advertisers the… Continue reading ITV Launches Campaign To Boost Television Advertising

A healthy day’s trading amongst media stocks yesterday saw few companies lose value on their share price. Independent maintained a steady performance, sticking at 158žp as the company unveiled plans for new research into compact newspapers in collaboration with The Times.The new initiative is designed to boost the advertising revenues of both newspapers’ compact editions… Continue reading Sharewatch: Indy Steady As Tabloid Research Begins

As reported this morning, The Times has confirmed that it is to drop its broadsheet edition from Monday, publishing in tabloid only format from Monday to Saturday.The move leaves only the Sunday Times in broadsheet format, completing the newspaper’s gradual transition to tabloid only publication which has seen its large-format being phased out in Scotland,… Continue reading Times Confirms Tabloid Only Publication From Monday