Independent saw last week’s largest rise, climbing by 3.59% to close at 158žp on Friday, as news of tabloids and compact editions dominated headlines.Amongst the week’s news was the reveleation of a research partnership between The Independent and The Times, designed to investigate the advantages of small-form newspapers and boost advertiser confidence. The Times also… Continue reading Sharewatch: Independent Rises With Tabloids In Focus
The BBC has launched its vision for a broadband Britain by calling on the Government and the new media industry to work together to avoid the creation of a ‘digital underclass’.The BBC’s director of new media and technology, Ashley Highfield, appealed for the ‘collaboration and co-operation’ of the industry’s key players to launch a digital… Continue reading BBC Sets Out Vision For Broadband Britain
Continued rumours of a sell off for the BBC’s commercial arm, BBC Worldwide, indicate that the Corporation will embark on a profit-doubling programme before auctioning off the division in two years’ time.According to reports, the move could “fatten up” the BBC’s revenue-producing commercial arm, potentially adding an extra £1 billion to the value of the… Continue reading BBC To Double Worldwide Profits Before Sell Off
The Interactive Advertising Bureau has appointed integrated brand and design agency Neoco Design to revamp its corporate identity and assist in the push to accelerate internet advertising spend.The appointment of Neoco will help the IAB handle a raft of recent marketing communications initiatives, as well as unify the IAB brand in anticipation of a growth… Continue reading IAB Appoints Agency To Boost Image In Online Push
Ofcom has today tightened the rules governing alcohol advertising on television following a prolonged consultation period with advertisers and industry trade bodies.The revised code significantly strengthens the regulator’s existing rules on the promotion of alcohol, banning several widely used advertising strategies and seeking to protect the under-18s from adverse advertising-based influences.The code now requires advertisements… Continue reading Ofcom Finalises Revamped Alcohol Advertising Code
Independent saw last week’s largest rise, climbing by 3.59% to close at 158žp on Friday, as news of tabloids and compact editions dominated headlines.Amongst the week’s news was the reveleation of a research partnership between The Independent and The Times, designed to investigate the advantages of small-form newspapers and boost advertiser confidence (see Times And… Continue reading 01.11.04
Digital video recorders (DVRs) are set to enjoy massive growth over the next five years, says a new report from Informa Media, with penetration expected to reach 11% of television households world-wide.By the end of this year, just over 9 million homes are predicted to own a DVR, however this figure is expected to rocket… Continue reading DVRs Set To Become Essential Household Items
The Independent and The Times have announced the creation of a detailed study into the creation of compact size newspapers, aiming to provide definitive research into the format to boost advertiser confidence.The two newspapers are currently canvassing the UK’s major media agencies in order to hone the research brief and ensure that it meets with… Continue reading Times And Independent Join For Tabloid Research Project
The latest figures from the Cinema Advertising Association indicate that admissions in September dipped by 5.1% year on year, due to a lack of major releases during the month, but maintain that 2004 will be a record year in terms of attendance with several high-profile blockbusters looming on the horizon.Admissions during September totalled 10.2 million,… Continue reading Cinema Sees Dip But Still On Course For Record 2004
The Times will cease publication of its broadsheet Saturday edition within two weeks, and is preparing to wind down production of its week-day broadsheet before the end of the year, according to reports this morning.According to a report in today’s Guardian, sources close to the title claim the newspaper could publish its last broadsheet Saturday… Continue reading Times To Drop Broadsheet Edition Before Year End
