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Channel 4 has secured Pizza hut as the sponsor of The Simpsons, which makes its long-awaited debut on the channel next Friday.The Simpsons will form a key part of Channel 4’s autumn schedule and the sponsorship is thought to be one of the broadcaster’s biggest as it seeks to recoup the £700,000 per episode that… Continue reading Channel 4 Calls In Pizza Hut To Sponsor The Simpsons

Radio listeners in Caradon Hill, Cornwall will be able to enjoy local services in crystal clarity from today, as NTL’s Broadcast division switches on its 250th digital transmitter.The new transmitter marks the culmination of an intensive roll-out of multiplexing and transmission systems for both national and local stations by NTL lasting four years. The Caradon… Continue reading NTL Boosts Digital Radio With 250th Transmitter

Telewest has launched a cut-price broadband package to entice its last remaining dial-up customers to switch to high-speed connections, with broadband pricing to match that of its dial-up offering.The new package gives customers little choice but to upgrade their connection, offering Telewest’s 256k blueyonder internet service for £14.99 per month, the same price as unlimited… Continue reading Telewest Offers Budget Broadband To Dialup Die Hards

Digital video recorders (DVRs) are set to enjoy massive growth over the next five years, says a new report from Informa Media, with penetration expected to reach 11% of television households world-wide.By the end of this year, just over 9 million homes are predicted to own a DVR, however this figure is expected to rocket… Continue reading DVRs Set To Become Essential Household Items

The Independent and The Times have announced the creation of a detailed study into the creation of compact size newspapers, aiming to provide definitive research into the format to boost advertiser confidence.The two newspapers are currently canvassing the UK’s major media agencies in order to hone the research brief and ensure that it meets with… Continue reading Times And Independent Join For Tabloid Research Project

The latest figures from the Cinema Advertising Association indicate that admissions in September dipped by 5.1% year on year, due to a lack of major releases during the month, but maintain that 2004 will be a record year in terms of attendance with several high-profile blockbusters looming on the horizon.Admissions during September totalled 10.2 million,… Continue reading Cinema Sees Dip But Still On Course For Record 2004

The Times will cease publication of its broadsheet Saturday edition within two weeks, and is preparing to wind down production of its week-day broadsheet before the end of the year, according to reports this morning.According to a report in today’s Guardian, sources close to the title claim the newspaper could publish its last broadsheet Saturday… Continue reading Times To Drop Broadsheet Edition Before Year End

ITV continued to see growth yesterday, adding 1.91% to its share price to close at 106˝p, as the broadcaster gears up to launch its latest digital channel, ITV3, for older upmarket viewers interested in drama.ITV recently revealed that FMCG giant Unilever has exclusively secured the first commercial break to run on ITV3, targeting a desirable… Continue reading Sharewatch: ITV Rises Ahead Of New Digital Channel

Telecoms giant, British Telecom (BT), is in advanced talks with a number of broadcasters, including BSkyB, ITV and the BBC to discuss the possibility of delivering popular television programmes over high-speed internet connections.According to a report from Ovum analyst, John Delaney, BT has plans to break in to the pay-per-view television market with the launch… Continue reading BT In Talks To Offer Advanced Freeview

MTV has announced that leisure brand O’Neill will renew its pan-European sponsorship of extreme sports programme, Mono, for a third series.Mono, which runs from now until February 2005, will showcase some of the world’s most extreme sports and daredevil stunts. It features a mix of snowboarding, skateboarding, freestyle motorcross and BMX-ing set to a range… Continue reading MTV Secures O’Neill To Renew Extreme Sports Sponsorship