ITV continued to see growth yesterday, adding 1.91% to its share price to close at 106˝p, as the broadcaster gears up to launch its latest digital channel, ITV3, for older upmarket viewers interested in drama.ITV recently revealed that FMCG giant Unilever has exclusively secured the first commercial break to run on ITV3, targeting a desirable… Continue reading Sharewatch: ITV Rises Ahead Of New Digital Channel
Telecoms giant, British Telecom (BT), is in advanced talks with a number of broadcasters, including BSkyB, ITV and the BBC to discuss the possibility of delivering popular television programmes over high-speed internet connections.According to a report from Ovum analyst, John Delaney, BT has plans to break in to the pay-per-view television market with the launch… Continue reading BT In Talks To Offer Advanced Freeview
MTV has announced that leisure brand O’Neill will renew its pan-European sponsorship of extreme sports programme, Mono, for a third series.Mono, which runs from now until February 2005, will showcase some of the world’s most extreme sports and daredevil stunts. It features a mix of snowboarding, skateboarding, freestyle motorcross and BMX-ing set to a range… Continue reading MTV Secures O’Neill To Renew Extreme Sports Sponsorship
Future Publishing has announced the creation of a one-off promotional DVD to celebrate the milestone 10th birthday of Total Guitar magazine.The DVD, packed with exclusive guitar lessons and interactive training tools, is a first for UK music making magazines, offering readers tuition and guidance on guitar techniques as well as providing stand-out individuality from other… Continue reading Future Marks Total Guitar Anniversary With DVD Special
Admedia has clinched a multimillion pound poster contract for Yates’s Wine Lodges and Ha Ha Bar & Canteens in a move that significantly extends its national portfolio of bar sites.The three-year deal will see Admedia install around 2,000 washroom posters in Yates’s network of 155 bars and cafes across the UK, targeting a core clientele… Continue reading Admedia Cleans Up With Yates’s Poster Deal
BBC Good Food magazine has secured Starbucks Coffee Company as the sponsor of its 2005 World of Flavours calendar, which will come bagged to a bumper December issue of the magazine.Produced by BBC Good Food in association with Starbucks, the branded calendar will feature a different recipe for each month of the year, along with… Continue reading BBC Food Magazines Cook Up Sponsorship Deals
Emap’s FHM has announced an exclusive sponsorship deal with Microsoft’s Xbox games console which will see the brand featured heavily on the magazine’s website for the next six months.The £250,000 deal comprises a three-tiered campaign beginning on fhm.com tomorrow with a countdown to the launch of Halo 2, Xbox’s biggest ever games release.The campaign’s second… Continue reading FHM Partners Xbox For Six Month Sponsorship Campaign
Future Publishing has appointed ABC to carry out circulation audits for all of its 50 magazine titles, spanning the technology, games and entertainment sectors.ABC claims the move, which comes at a time when there has been an increase in the amount of auditing work being carried out, recognises that circulation auditing is an area of… Continue reading Future Publishing Hands Auditing Business To ABC
ITV is currently searching for a sponsor for its season of drama premiers after HSBC decided not to renew its long-running association with the network following a change of strategy.HSBC became the first brand to sponsor classic dramas on ITV back in 1996 and has repeatedly renewed its partnership with the channel. It is thought… Continue reading ITV Searches For New Drama Premier Sponsor
The text messaging craze showed no signs of slowing in September with a total of 2.13 billion person to person texts being sent during the month, according to the latest research from the Mobile Data Association.The figures reveal an impressive 23% year on year increase in the number of text messages sent across the UK’s… Continue reading Text Messaging Goes From Strength To Strength
