Ofcom has lifted the rules banning Channel 4, Channel Five and BSkyB from selling advertising airtime jointly, in a move that paves the way for a merger of their sales operations.The super-regulator has decided to withdraw the ITC’s rules on the joint selling of airtime, which prohibit the large television sales houses from collaborating. The… Continue reading Ofcom Clears Way For Sales House Consolidation
Commercial radio saw adspend increase by a solid 6.3% year on year to just below £150 million during the third quarter of 2003, suggesting the industry is leading the way out of the advertising downturn.According to the latest figures from the Radio Advertising Bureau, this seventh consecutive quarter of growth highlights commercial radio’s recovery ahead… Continue reading Radio Leads The Way Out Of Advertising Downturn
ITV’s advertising revenues will fall by 2.5% in the final quarter of the year, giving a full year decline of 4.1%, according to forecasts from Merrill Lynch analysts. This is a slightly poorer performance than the 1.0% Q4 decline recently predicted by Lehman Brothers.Also On MediaTel Insight Today…Mobile Video Will Become ‘Fourth Screen’, Says OvumNext… Continue reading MediaTelINSIGHT: ITV Advertising To Drop By 4% In 2003
Media and technology group ValueClick has been appointed by British Airways to build a privately branded affiliate marketing programme.ValueClick’s Be Free group has been charged with strengthening British Airway’s online presence through its pay for performance network of travel related site in order to maximise revenues.Through utilising Be Free technology British Airways will implement its… Continue reading ValueClick Secures British Airways For Marketing Drive
Trinity Mirror is to sell its regional newspaper businesses in Ireland to venture capital group 3i for £46.3 million, it announced this morning. The sale comprises Century Press and the Derry Journal groups, which together publish seven newspapers in Northern Ireland and the Republic of Ireland.The deal is subject to approval by the Irish Competition… Continue reading Trinity Mirror Sells Irish Titles To 3i For £46 Million
Almost half of all mobile phone owners have received an SMS or MMS marketing message in the last three months, according to the latest wave of research from Enpocket’s Mobile Media Monitor.The research, which is intended to give advertisers a detailed understanding of how mobile marketing should best be employed for their brand, also reveals… Continue reading New Research Reveals Growth Of Mobile Marketing
Carlton and Granada were seen under pressure yesterday after Deutsche Bank downgraded their stocks to hold, citing the revised £100 million savings target which it considered to be priced in. The stocks fell 1.27% and 2.17% respectively on heavy trading after reaching year highs on Wednesday.Shareholders in Conrad Black’s Hollinger International are reportedly “next to… Continue reading Sharewatch: Carlton And Granada Rise On Positive Noise
Yell is launching its first ever television advertising campaign to support the launch of its directory enquiry service, 118 247.The campaign, created by Abbot Mead Vickers BBDO, will form part of a £2 million integrated marketing initiative, which also includes a range of regional radio and newspaper activity featuring James Nesbitt of ITV’s popular drama… Continue reading Yell Launches First Ever TV Advertising Campaign
JCDecaux has launched two new networks of 12-sheet advertising columns in city centres across the country.The new networks have been designed specifically to target shoppers and were previously part of the contractor’s 6-sheet network. This is the first time that advertisers will be able to utilise handpicked column locations to maximise their retail impact.The special… Continue reading JCDecaux Launches New Column Sites In City Centres
ISBA has warned that the launch of tabloid-sized versions of existing broadsheet newspapers carries a potential sting for advertisers.The industry body claims that advertisers should not be forced to foot the bill for reformatting the layout and type size of broadsheet advertisements that need to be scaled-down so they work in the new compact size.The… Continue reading ISBA Warns Of Tabloid Sting For Broadsheet Advertisers
