Trinity Mirror is to sell its regional newspaper businesses in Ireland to venture capital group 3i for £46.3 million, it announced this morning. The sale comprises Century Press and the Derry Journal groups, which together publish seven newspapers in Northern Ireland and the Republic of Ireland.The deal is subject to approval by the Irish Competition… Continue reading Trinity Mirror Sells Irish Titles To 3i For £46 Million
Almost half of all mobile phone owners have received an SMS or MMS marketing message in the last three months, according to the latest wave of research from Enpocket’s Mobile Media Monitor.The research, which is intended to give advertisers a detailed understanding of how mobile marketing should best be employed for their brand, also reveals… Continue reading New Research Reveals Growth Of Mobile Marketing
Week on week analysis of the media sector brought good news to the Wireless Group, which rose 14.01%. The stock was boosted by positive results as the group revealed a 24% rise in revenues during September, October and November, with the company’s flagship talkSPORT jumping by 28%, 42% and 38% respectively (see Positive Outlook From… Continue reading Sharewatch: Wireless Group Rises On Positive Results
BT has enlisted the help of an army of children as young as five to front a new campaign to help expand internet usage across the country.The ‘Internet Rangers’ campaign will see the launch of a special child friendly website, www.internet rangers.co.uk, providing tools and advice to help youngsters get their families online.The initiative follows… Continue reading BT Recruits Kids To Help Bridge Digital Divide
JCDecaux has launched two new networks of 12-sheet advertising columns in city centres across the country.The new networks have been designed specifically to target shoppers and were previously part of the contractor’s 6-sheet network. This is the first time that advertisers will be able to utilise handpicked column locations to maximise their retail impact.The special… Continue reading JCDecaux Launches New Column Sites In City Centres
ISBA has warned that the launch of tabloid-sized versions of existing broadsheet newspapers carries a potential sting for advertisers.The industry body claims that advertisers should not be forced to foot the bill for reformatting the layout and type size of broadsheet advertisements that need to be scaled-down so they work in the new compact size.The… Continue reading ISBA Warns Of Tabloid Sting For Broadsheet Advertisers
Graham Duff, the recently appointed managing director of ITV Sales, has drawn up a shortlist of three candidates for the job of sales director at Carlton and Granada’s newly merged sales house.It is understood that Carlton Sales managing director, Steve Platt, his second in command, Gary Digby, and Granada Sales managing director, Simon Pardon, are… Continue reading Duff Draws Up Shortlist For ITV Sales Director Role
Mobile internet access is continuing to rise, according to new figures from the Mobile Data Association (MDA).According to the MDA, a total of 897 million page impressions were viewed during October 2003 through 02, Orange, T-Mobile and Vodafone.The continued growth in WAP useage has been attributed to the continued success of downlaodable ringtones.The huge numbers… Continue reading Mobile Internet Use Continues To Rise
Hachette Filipacchi has revealed that its teen title ELLEgirl will be published on a monthly basis from February 2004 in response to demand from readers and advertisers.The move will see Clare Irvin move from her role as editor of Sugar to become consultant editor of ELLEgirl, which has been published bi-monthly since June when Hachette… Continue reading Hachette To Take ELLEgirl Monthly In The New Year
Advertising revenues at Future Network’s portfolio of magazines were up by 9% for the first ten months of the year, the company said this morning. Circulation revenues, which account for 68% of group revenue, rose by 14%.Future says that the first four months of the second half continue the trends outlined in the company’s first… Continue reading Future Network Sees Ad Revenues Up 9%
