Mobile internet access is continuing to rise, according to new figures from the Mobile Data Association (MDA).According to the MDA, a total of 897 million page impressions were viewed during October 2003 through 02, Orange, T-Mobile and Vodafone.The continued growth in WAP useage has been attributed to the continued success of downlaodable ringtones.The huge numbers… Continue reading Mobile Internet Use Continues To Rise
Hachette Filipacchi has revealed that its teen title ELLEgirl will be published on a monthly basis from February 2004 in response to demand from readers and advertisers.The move will see Clare Irvin move from her role as editor of Sugar to become consultant editor of ELLEgirl, which has been published bi-monthly since June when Hachette… Continue reading Hachette To Take ELLEgirl Monthly In The New Year
Advertising revenues at Future Network’s portfolio of magazines were up by 9% for the first ten months of the year, the company said this morning. Circulation revenues, which account for 68% of group revenue, rose by 14%.Future says that the first four months of the second half continue the trends outlined in the company’s first… Continue reading Future Network Sees Ad Revenues Up 9%
Digital marketing company, ValueClick, has poached DoubleClick’s director of account management, Vanessa Kent, to take up the role of corporate development director.The newly created position will see Kent work to develop a new account management process for ValueClick’s technology and media divisions. She will also oversee client relationships and will be responsible for presenting products… Continue reading ValueClick Appoints New Corporate Development Head
Thousands of radio listeners were deprived of BBC services this morning after a power cut caused a thirteen minute black out at Radio 4 and Radio Five Live.The power failure interrupted a Today programme interview with Culture Secretary, Tessa Jowell, who had to be moved to another studio as transmission was temporarily lost between 7.53am… Continue reading BBC Blackout Deprives Thousands Of Radio Listeners
US advertising spend increased by 5.7% year on year in the third quarter of 2003, with ten out of twelve media categories reporting growth, according to new figures from Nielsen Media Research.Also On MediaTelINSIGHT Today….Telewest In Final Phase Of RestructuringThe cable group Telewest said today that it was entering the last stages of restructuring and… Continue reading MediaTelINSIGHT: US Adspend Continues To Grow, Says Nielsen
ITV partners, Carlton and Granada, were seen in the spotlight again yesterday with shares surging by 6.31% and 7.17% respectively after both announced rising profits and the hope to realise cost savings of £100 million from their imminent merger (see Granada And Carlton Reveal New Savings Target).The savings are double original estimates by the ITV… Continue reading Sharewatch: Carlton And Granada Rise On Positive Noise
Daily Mail & General Trust has reported a increase in profits of 1.6% for the full year despite difficult trading conditions for many of its businesses.The company said that pre-tax profits in the twelve months to 28 September came to £185.5 million, up from £182.5 million a year earlier. Group turnover fell by 0.6% to… Continue reading Daily Mail & General Trust Upbeat On Improved Results
Wireless Group chairman, Kelvin MacKenzie, will make one final attempt to persuade RAJAR to endorse the electronic measurement of radio audiences before he begins legal proceedings against the research body next month.Speaking at the Media Research Group Conference yesterday, MacKenzie claimed RAJAR’s recent decision not to endorse the electronic measurement system he has been funding… Continue reading MacKenzie Sets Date For RAJAR Court Battle
Media Research is excluding significant sections of the consuming public because the tools used by agencies don’t reach them or encourage their participation, according to Jennie Beck, head of NFO Research.Speaking at the Media Research Group Conference yesterday, Beck claimed that most existing media research surveys use just one method to reach all consumer demographics,… Continue reading Media Research Excludes Certain Types Of Consumer
