A group of leading internet service providers and portals have joined forces in an attempt to make it easier for brands to launch pan-European advertising campaigns.Freeserve, Wanadoo, Web.de and Libero have launched a new advertising network across six countries – UK, France, Spain, Germany, The Netherlands and Italy, in response to the increasing demand for… Continue reading Internet Portals Launch Pan-European Advertising Network
Emap’s flagship rock magazine Kerrang! has appointed Flytxt to launch its first ever mobile marketing campaign.The campaign will centre around the Pandora’s panel section of the magazine and will invite readers to voice their opinions on various bands and issues. It also aims to encourage repeat sales, as readers will want to find out if… Continue reading Kerrang! Launches First Mobile Marketing Campaign
Graham Duff, the new managing director of ITV Sales, has named Gary Digby, the Carlton Sales managing director, as his new right hand man, in a move the brings him close to completing his senior management line-up.It is understood that Digby saw off competition from his current boss at Carlton Sales, Steve Platt, and Granada… Continue reading Duff Names Carlton’s Digby As ITV Sales Director
Major media advertising pacings in the US are looking fairly weak for the fourth quarter, although the outlook for 2004 is still positive, according to Merrill Lynch.Also On MediaTel Insight Today…Price Takes Over From Speed In Broadband BattlePrice, rather than speed, is becoming the primary factor for consumers signing up to broadband internet services, according… Continue reading MediaTelINSIGHT: ITV Advertising To Drop By 4% In 2003
The internet is rapidly gaining ground on more traditional media with European consumers now spending more time online than reading magazines, according to new research commissioned by the European Interactive Advertising Association.The study, carried out by Millward Brown, shows that the internet now accounts for an average 10% of media consumption in Europe, placing it… Continue reading People Spend More Time Online Than Reading Magazines
Week on week analysis of the media sector brought good news to the Wireless Group, which rose 14.01%. The stock was boosted by positive results as the group revealed a 24% rise in revenues during September, October and November, with the company’s flagship talkSPORT jumping by 28%, 42% and 38% respectively (see Positive Outlook From… Continue reading Sharewatch: Wireless Group Rises On Positive Results
BT has enlisted the help of an army of children as young as five to front a new campaign to help expand internet usage across the country.The ‘Internet Rangers’ campaign will see the launch of a special child friendly website, www.internet rangers.co.uk, providing tools and advice to help youngsters get their families online.The initiative follows… Continue reading BT Recruits Kids To Help Bridge Digital Divide
Emap Advertising, Citroen and OMD have announced an exclusive cross-media advertising partnership to promote Citroen’s new urban sports car, the C2.The six-figure deal is the car manufacturer’s first cross-media promotion with Emap and includes a range of brands such as Kiss 100, Max Power and FHM to raise awareness of the C2 as a sophisticated… Continue reading Emap And Citroen Gear Up For Cross Media Promotion
AOL is expanding its range of high-speeed internet services with the launch of a new faster DSL broadband with the backing of a nationwide advertising campaign.The new service is aimed at advanced internet users, enabling them to view and download files at faster speeds. It has been trialled by a number of AOL Broadband members… Continue reading AOL Launches New High-Speed Broadband Service
Culture Secretary, Tessa Jowell, has revealed plans to call on new super-regulator, Ofcom, join the fight against obesity by drawing up a tough code to police fast food advertising to children.Jowell said in an interview with the Guardian that she was worried about the “growing crisis of obesity in children” and would call on Ofcom… Continue reading Ofcom To Crack Down On Fast Food Advertising
