Daily Mail & General Trust has reported a increase in profits of 1.6% for the full year despite difficult trading conditions for many of its businesses.The company said that pre-tax profits in the twelve months to 28 September came to £185.5 million, up from £182.5 million a year earlier. Group turnover fell by 0.6% to… Continue reading Daily Mail & General Trust Upbeat On Improved Results
Wireless Group chairman, Kelvin MacKenzie, will make one final attempt to persuade RAJAR to endorse the electronic measurement of radio audiences before he begins legal proceedings against the research body next month.Speaking at the Media Research Group Conference yesterday, MacKenzie claimed RAJAR’s recent decision not to endorse the electronic measurement system he has been funding… Continue reading MacKenzie Sets Date For RAJAR Court Battle
Media Research is excluding significant sections of the consuming public because the tools used by agencies don’t reach them or encourage their participation, according to Jennie Beck, head of NFO Research.Speaking at the Media Research Group Conference yesterday, Beck claimed that most existing media research surveys use just one method to reach all consumer demographics,… Continue reading Media Research Excludes Certain Types Of Consumer
BARB is preparing to introduce a new reporting system capable of measuring the sponsorship of television programmes.Speaking at the Media Research Group conference yesterday, BARB’s research director, Tony Wearn, revealed the specification for the new tool is almost finalised and subject to approval, the tracking system should be ready to launch by the middle of… Continue reading BARB Prepares To Launch Sponsorship Tracking System
Emap Advertising has today announced that its magazine sales director, Theresa Coligan, is leaving the company to pursue personal interests.In the short term, Dave King, managing director of Emap Advertising, will assume day to day responsibility for the magazine advertising business.King said: “Theresa has added great value to our business and will be missed. But… Continue reading Emap Advertising Loses Magazine Sales Director
The ASA has upheld complaints against a magazine ad for fast food giant McDonalds over claims their french fries are made entirely of potato.The ad depicted a potato in a fries box and the strap line “The Story Of Our Fries. End Of Story.” The ad went on to claim that McDonalds picks special types… Continue reading McDonalds Fried Over Chips Claim
Sky Sports 1’s exclusive coverage of England’s recent Euro 2004 qualifying match against Turkey attracted 9.2 million adult viewers, according to the latest wave of research from the contentious GfK Broadcast Media Survey.The survey used a special wristwatch device to measure out-of-home viewing for the channel’s coverage of the game, which attracted an average of… Continue reading GfK Claims Out Of Home Viewing Boosted Sky Sports
Future Publishing’s flagship film magazine Total Film has unveiled a new look and increased editorial content in a bid to strengthen its position in the competitive UK film magazine market.As part of the revamp, Total Film is giving its logo a bold new look as well as increasing its pagination and launching a new supplement… Continue reading Total Film Unveils New Look
ITV is to completely overhaul its broadcast scheduling and commissioning process in order to maximise commercial impacts for advertisers.Rather than the commissioning process preceding the scheduling of programmes, as in the past, the ITV schedule will be designed first with advertisers’ needs in mind and programming will be commissioned to match the schedule brief. In… Continue reading ITV Focuses On Delivering Commercial Impacts
Almost 30 million American homes will be banking online by the end of 2003 and the number is expected to almost double over the next five years, according to new forecasts from Jupiter Research.Also On MediaTelINSIGHT Today….More Americans Relying On Mobiles, Says StudyAn increasing number of US consumers are abandoning their landlines in favour of… Continue reading MediaTelINSIGHT: Online Banking Winning New Fans
