Media Research is excluding significant sections of the consuming public because the tools used by agencies don’t reach them or encourage their participation, according to Jennie Beck, head of NFO Research.Speaking at the Media Research Group Conference yesterday, Beck claimed that most existing media research surveys use just one method to reach all consumer demographics,… Continue reading Media Research Excludes Certain Types Of Consumer
BARB is preparing to introduce a new reporting system capable of measuring the sponsorship of television programmes.Speaking at the Media Research Group conference yesterday, BARB’s research director, Tony Wearn, revealed the specification for the new tool is almost finalised and subject to approval, the tracking system should be ready to launch by the middle of… Continue reading BARB Prepares To Launch Sponsorship Tracking System
Emap Advertising has today announced that its magazine sales director, Theresa Coligan, is leaving the company to pursue personal interests.In the short term, Dave King, managing director of Emap Advertising, will assume day to day responsibility for the magazine advertising business.King said: “Theresa has added great value to our business and will be missed. But… Continue reading Emap Advertising Loses Magazine Sales Director
Granada Enterprises has secured One.Tel to sponsor ITV1’s coverage of this year’s British Comedy Awards.The deal will see the telecomms company become the main broadcast sponsor of the award ceremony on ITV1, as well as two shows on ITV2 entitled Countdown To The British Comedy Awards and The Fun Goes On.The deal was negotiated by… Continue reading Granada Secures One.Tel For ITV Comedy Sponsorship
Television advertising delivers more powerful sales benefits than any other medium, according to new research from the Sales Effects Project.The research, commissioned by a variety of groups including BSkyB, IDS, Flextech, UKTV and Viacom Brand Solutions, examined media expenditure and actual purchasing data over two consecutive years in order to identify the impact of advertising… Continue reading TV Advertising Comes Out Top In Terms Of Sales Uplift
Channel 4 has today confirmed the appointment of Andrew Newman as its new head of entertainment.Newman will replace Danielle Lux, who recently stepped down following a change in the broadcaster’s entertainment commissioning structure (see Channel 4 Loses Head Of Entertainment Following Shake-Up).Newman, who recently left Channel Five, will rejoin Channel 4 at the start of… Continue reading Newman To Head Up Channel 4 Entertainment
US advertising spend increased by 5.7% year on year in the third quarter of 2003, with ten out of twelve media categories reporting growth, according to new figures from Nielsen Media Research.Also On MediaTelINSIGHT Today….Telewest In Final Phase Of RestructuringThe cable group Telewest said today that it was entering the last stages of restructuring and… Continue reading MediaTelINSIGHT: US Adspend Continues To Grow, Says Nielsen
ITV partners Carlton and Granada were seen in focus, up 1.95% and 0.64% respectively, ahead of today’s results.Granada today revealed that the merger of the two groups could generate cost savings of £100m, nearly double analysts estimates.Elsewhere the Wireless Group continued to climb, following a strong set of results earlier this week (see Positive Outlook… Continue reading Sharewatch: ITV Partners In Focus Ahead Of Results
Jonny Wilkinson was not the only one celebrating England’s Rugby World Cup triumph. The tournament has been a huge success for ITV, its advertisers and the broadcast sponsor Travelex.England’s matches were seen by an average of 7 million viewers on ITV1 with an average share of over 57%, which compares with 4.4 million and a… Continue reading Advertisers Cash In On Rugby Triumph
Media planning and buying agency, Starcom Motive, is launching a massive outdoor ad campaign to promote Heinz soup across the UK.The campaign will include outdoor advertising on Adshel bus shelters, featuring 6 sheet posters which will incorporate dynamic image technology to make it appear that heat and steam is rising from the soup cup.Heinz is… Continue reading Starcom Launches Soup Cup Campaign For Heinz
