Five has secured car manufacturer Peugeot to extend its existing £4 million movie sponsorship deal for another year.The sponsorship package includes on-air credits, website sponsorship and accreditation on all of Five’s movie marketing. Branding will also appear at a number of special American-style drive-in movie events throughout 2004.A number of different Peugeot commercials will appear… Continue reading Five Secures Peugeot To Extend Movie Sponsorship Deal
A peak of 14.5 million viewers tuned in to ITV1 on Saturday morning to watch England make history by defeating Australia to win the Rugby World Cup for the first time.Audiences reached their peak in the dying moments of the match, when a record 82% of the viewing public watched Jonny Wilkinson kick the dramatic… Continue reading England’s Rugby World Cup Victory Watched By 14.5 Million
IPC Connect’s Chat magazine for women has teamed up with Asda to launch a pre-Christmas promotion designed to boost sales amongst supermarket shoppers.The initiative will offer readers the chance to win one of £10,000 worth of prizes from Asda’s exclusive Schneider and Pacific brands, including televisions, microwaves, stereos and cooking appliances.Special issues of Chat featuring… Continue reading Chat Magazine Launches Pre-Christmas Promotion
Richard Desmond, owner of Express Newspapers and Lord Rothermere’s Daily Mail & General Trust could be ruled out for the race to buy the Telegraph Group amid concerns they could face investigation by competition authorities.Both newspaper groups have shown an interest in the owner of the Telegraph titles, which is expected to be put up… Continue reading Big Guns Could Be Ruled Out Of Race For Telegraph Titles
Revenues at the Wireless Group have risen by 24% during September, October and November, with the company’s flagship talkSPORT jumping by 28%, 42% and 38% respectively.In a trading statement released this morning, the company said that the local radio stations saw revenues up by 11% in September, 23% in October and 19% in November. These… Continue reading Positive Outlook From Wireless Group And UBC
The development of the UK’s digital audio broadcasting sector is gathering pace, according to radio station and programme production company, UBC Media. The group today predicted that sales of DAB digital radios will have more than doubled over 2002’s 175,000 by the end of this year.Also On MediaTelINSIGHT Today….US Television Revenues Rise By 0.8% In… Continue reading MediaTelINSIGHT: UBC Puts Faith In Digital Radio
IPC Media is launching a radio advertising campaign to encourage consumers to consider magazine subscriptions as Christmas gifts.The campaign launches later this week on Magic FM with two separate executions featuring the voice of Lucy Gaskell from ITV1’s Cutting It drama series. One ad will drive consumers to IPC’s subscriptions website www.xmasmagazines.com and the other… Continue reading IPC Promotes Magazine Subscriptions As Christmas Gifts
Scottish Radio Holdings was seen in focus yesterday, rising 3.65% after announcing that like for like broadcast revenues were up by 6% during the year to September, with national advertising up 9% and local up 3% (see Scottish Radio Sees Airtime Revenue Up 6% In 2003).Capita Radio also continued to improve following its announcement earlier… Continue reading Sharewatch: Scottish Radio Holdings Lifted By Results
Convergence was one of the key words at the IPA’s Measuring Media In The Future conference held in London earlier this week, as a series of speakers attempted to paint a picture of the media, the media industry and the key issues for the next ten years.Nigel Whalley, managing partner at Decipher, set the tone… Continue reading Convergence And PVRs To Kill Off Traditional Schedules
The Media Research Group’s one day conference will take place next week with speakers including Wireless Group chairman, Kelvin MacKenzie, and RAJAR’s managing director, Jane O’Hara.The contentious issue of radio audience measurement will be high on the agenda following RAJAR’s recent decision not to introduce electronic meters, despite claims from some in the industry that… Continue reading MRG Conference To Tackle Electronic Measurement
