CN Media Group has appointed Jon Hewson as managing director of its radio division with responsibility for driving growth across its portfolio of stations.Hewson was formerly group sales director of Guardian Media Group’s radio arm and was one of the original team of three people responsible for founding the division, which now owns the Jazz… Continue reading CN Group Poaches GMG Sales Head To Lead Radio Division
Traditional snail mail is the least irritating form of direct marketing, according to a new study from mail and messaging analysts, Pitney Bowes.The survey, which questioned marketers from the UK’s top 1,000 companies, asked participants to rank each form of direct marketing communication in the order of irritation caused to the consumer.Telephone marketing was found… Continue reading Snail Mail Deemed Least Annoying Form Of Direct Marketing
The total number of person to person text messages sent across the UK’s four GSM networks during October surpassed all previous records to reach 1.8 billion, according to the latest figures from the Mobile Data Association.The UK daily average for October stands at 58.5 million, which compares to 50 million in the same period the… Continue reading Text Messages Reach Record Total During October
Further evidence of a surge in internet advertising has been presented by the Online Publishers Association. The organisation claims that ad revenues among prominent online publishers rose by almost 50% in the third quarter of 2003.Also On MediaTelINSIGHT Today….Deal Reached On US Media RulesThe White House and the US congress have reached a compromise in… Continue reading MediaTelINSIGHT: Internet Adspend On The Up And Up
The regional newspaper industry is in a strong position to maintain and grow profitability over the longer term, according to a new report published by Mintel this week.The Regional Newspapers report claims that the industry is in great shape due to its local focus, which allows it to provide news and information that is not… Continue reading Research Claims Regional Press Is Set For Revenue Boost
The Wireless Group was seen in focus yesterday with shares rising by an impressive 11.46% after the group announced that revenues have risen by 24% during September, October and November, with the company’s flagship talkSPORT jumping by 28%, 42% and 38% respectively (see Positive Outlook From Wireless Group And UBC).UBC was also in the spotlight,… Continue reading Sharewatch: Wireless Group Boosted By Positive Results
Week on week analysis of the media sector brought good news to Scottish Radio Holdings, which rose 2.7% week on week following a strong set of financial results.The radio group announced that like for like broadcast revenues were up by 6% during the year to September, with national advertising up 9% and local up 3%… Continue reading Sharewatch: Scottish Radio Surges Following Results
BT has teamed with Philips to launch of a new broadband-enabled music service that will allow consumers to listen to downloaded music anywhere in their home.The special package combines the Philips Streamium MC-i250 stereo system with the BT Voyager 2000 wireless modem. It uses a broadband connection to stream MP3 files and online radio stations… Continue reading BT Extends Broadband Package With Philips Link-Up
UK web technology group, Mirago, has launched a new day-parting service to allow advertisers to choose what times their search listings are displayed.The new service will allow the company’s UK pay-per-click advertisers to select the time of day, week and month that their listings are displayed, allowing them to better target their campaigns and maximise… Continue reading Web Group Launches Day Parting Service
Five has secured car manufacturer Peugeot to extend its existing £4 million movie sponsorship deal for another year.The sponsorship package includes on-air credits, website sponsorship and accreditation on all of Five’s movie marketing. Branding will also appear at a number of special American-style drive-in movie events throughout 2004.A number of different Peugeot commercials will appear… Continue reading Five Secures Peugeot To Extend Movie Sponsorship Deal
