ISBA has called for the Government-launched review of the BBC’s online services to go further in assessing the impact of the Corporation’s £111 million internet services on the commercial market.The wide-ranging review is currently being conducted by being former Trinity Mirror chief executive, Philip Graf, to examine how the BBC’s online services fit within its… Continue reading ISBA Urges Government To Go Further With BBC Online Review
ITV partners Granada and Carlton Communications both announced rising profits today and hope to realise cost savings of £100 million from their imminent merger.The two companies previously indicated that the tie-up would bring £55 million of annualised cost savings. However, the merger planning has allowed costs to be cut by £43 million since the deal… Continue reading Granada And Carlton Reveal New Savings Target
The ASA has upheld complaints against a magazine ad for fast food giant McDonalds over claims their french fries are made entirely of potato.The ad depicted a potato in a fries box and the strap line “The Story Of Our Fries. End Of Story.” The ad went on to claim that McDonalds picks special types… Continue reading McDonalds Fried Over Chips Claim
Sky Sports 1’s exclusive coverage of England’s recent Euro 2004 qualifying match against Turkey attracted 9.2 million adult viewers, according to the latest wave of research from the contentious GfK Broadcast Media Survey.The survey used a special wristwatch device to measure out-of-home viewing for the channel’s coverage of the game, which attracted an average of… Continue reading GfK Claims Out Of Home Viewing Boosted Sky Sports
Future Publishing’s flagship film magazine Total Film has unveiled a new look and increased editorial content in a bid to strengthen its position in the competitive UK film magazine market.As part of the revamp, Total Film is giving its logo a bold new look as well as increasing its pagination and launching a new supplement… Continue reading Total Film Unveils New Look
ITV is to completely overhaul its broadcast scheduling and commissioning process in order to maximise commercial impacts for advertisers.Rather than the commissioning process preceding the scheduling of programmes, as in the past, the ITV schedule will be designed first with advertisers’ needs in mind and programming will be commissioned to match the schedule brief. In… Continue reading ITV Focuses On Delivering Commercial Impacts
Almost 30 million American homes will be banking online by the end of 2003 and the number is expected to almost double over the next five years, according to new forecasts from Jupiter Research.Also On MediaTelINSIGHT Today….More Americans Relying On Mobiles, Says StudyAn increasing number of US consumers are abandoning their landlines in favour of… Continue reading MediaTelINSIGHT: Online Banking Winning New Fans
The Wireless Group was seen in focus yesterday with shares rising by an impressive 11.46% after the group announced that revenues have risen by 24% during September, October and November, with the company’s flagship talkSPORT jumping by 28%, 42% and 38% respectively (see Positive Outlook From Wireless Group And UBC).UBC was also in the spotlight,… Continue reading Sharewatch: Wireless Group Boosted By Positive Results
Capital Radio is increasing its digital presence by launching three further services on the NTL Home network.The stations due go live on the network at the end of November are the flagship 95.8 Capital FM, Century FM and the recently launched Capital Disney children’s station. They will sit alongside Xfm and Capital Gold, which are… Continue reading Capital Radio Expands Digital Coverage On NTL
Giant banners have risen to prominence over the last few years as marketers seek new ways to cut through the increasing amount of advertising clutter. With this in mind Ian Bohn, sales and marketing director of Megaposter UK, gives an insider’s view of the phenomenon.Giant banners have become an accepted part of the media and… Continue reading NewsLine Column: Giant Banners – The Truth Behind The Shroud
