Sky Sports 1’s exclusive coverage of England’s recent Euro 2004 qualifying match against Turkey attracted 9.2 million adult viewers, according to the latest wave of research from the contentious GfK Broadcast Media Survey.The survey used a special wristwatch device to measure out-of-home viewing for the channel’s coverage of the game, which attracted an average of… Continue reading GfK Claims Out Of Home Viewing Boosted Sky Sports
Future Publishing’s flagship film magazine Total Film has unveiled a new look and increased editorial content in a bid to strengthen its position in the competitive UK film magazine market.As part of the revamp, Total Film is giving its logo a bold new look as well as increasing its pagination and launching a new supplement… Continue reading Total Film Unveils New Look
ITV is to completely overhaul its broadcast scheduling and commissioning process in order to maximise commercial impacts for advertisers.Rather than the commissioning process preceding the scheduling of programmes, as in the past, the ITV schedule will be designed first with advertisers’ needs in mind and programming will be commissioned to match the schedule brief. In… Continue reading ITV Focuses On Delivering Commercial Impacts
Almost 30 million American homes will be banking online by the end of 2003 and the number is expected to almost double over the next five years, according to new forecasts from Jupiter Research.Also On MediaTelINSIGHT Today….More Americans Relying On Mobiles, Says StudyAn increasing number of US consumers are abandoning their landlines in favour of… Continue reading MediaTelINSIGHT: Online Banking Winning New Fans
ITV partners Carlton and Granada were seen in focus, up 1.95% and 0.64% respectively, ahead of today’s results.Granada today revealed that the merger of the two groups could generate cost savings of £100m, nearly double analysts estimates.Elsewhere the Wireless Group continued to climb, following a strong set of results earlier this week (see Positive Outlook… Continue reading Sharewatch: ITV Partners In Focus Ahead Of Results
Capital Radio is increasing its digital presence by launching three further services on the NTL Home network.The stations due go live on the network at the end of November are the flagship 95.8 Capital FM, Century FM and the recently launched Capital Disney children’s station. They will sit alongside Xfm and Capital Gold, which are… Continue reading Capital Radio Expands Digital Coverage On NTL
Giant banners have risen to prominence over the last few years as marketers seek new ways to cut through the increasing amount of advertising clutter. With this in mind Ian Bohn, sales and marketing director of Megaposter UK, gives an insider’s view of the phenomenon.Giant banners have become an accepted part of the media and… Continue reading NewsLine Column: Giant Banners – The Truth Behind The Shroud
BBC director general, Greg Dyke, has launched an attack on the increasing Americanisation of British broadcasting and has warned that television is too important to be left entirely to market forces.Speaking in New York yesterday, Dyke emphasised the need for a strong, publicly funded broadcaster at the heart of the British broadcasting and stressed that… Continue reading Dyke Warns Against Americanisation Of British Television
Former Starcom Motive vice chairman, David Connolly, has been named as the independent adjudicator responsible for overseeing airtime sales at ITV following the merger of Carlton and Granada.His appointment was made by Ofcom and the Independent Television Commission and is mandated by the Secretary of State for Trade and Industry as a pre-condition of the… Continue reading Starcom Motive’s Connolly To Oversee ITV Airtime Sales
The success of Disney’s aquatic animation, Finding Nemo, helped UK cinema admissions to reach 17.3 million in October, according to the Cinema Advertising Association.October cinema admissions averaged 4 million a week, which represents a 29% year on year increase on the same period last year. Finding Nemo was the most successful film of the month,… Continue reading Nemo Is Box Office Catch Of The Day In October
