Granada has persuaded Mini to follow up its sponsorship of ITV1’s Cold Feet with a six figure deal to sponsor a major new drama series called Between The Sheets.The deal, negotiated by Leigh Moscrip at Granada Enterprises and Matthew Platts at Vizeum, includes a range of sponsorship credits and break bumpers around each episode of… Continue reading New ITV Sponsorship Puts Mini Between The Sheets
NatMags’ flagship women’s glossy, Company, is to feature a special supplement dedicated to high street shopping, entitled Shop!, which may become a standalone title in its own right.The new handbag sized supplement will be included in this month’s edition of Company magazine and will contain 100 pages of advertising and editorial. A second edition of… Continue reading Company Introduces New Dedicated Shopping Supplement
ITV needs to brace itself for a 3.3% fall in advertising revenues this year, according to new analysis of the commercial television sector from Lehman Brothers. The FY forecast for 2004 has been duly cut from 4% to 2.5%.Also On MediaTel Insight Today…Poor Business Plans To Blame For Pay-TV FailuresThe inability to initiate professional business… Continue reading MediaTel Insight: ITV Advertising Forecasts From Lehman Brothers
Carlton and Granada were seen in focus yesterday, rising 4.26% and 3.29% respectively, as the media sector moved upwards following the overnight rally of the US dollar against the pound.WPP was also seen up, by 3.94%, despite revelations that Nahed Ojjeh, the Syrian-born chess promoter, had built up a 10.75% stake in Cordiant. There are… Continue reading Sharewatch: ITV Partners Rise After Positive Sentiment
Kevin Lygo is to step down as programming director at Five and is to rejoin Channel 4 following the departure of Tim Gardam.The move, which was widely predicted by the industry, will see Lygo become director of television at Channel 4, after Gardam’s decision to leave the role for “partly personal reasons” at the end… Continue reading Lygo Set To Return To Channel 4
The latest figures from BARB reveal six of the top ten most watched dramas this year were shown on ITV1 and were produced by Granada.The data will be welcome news for ITV and its advertisers who have voiced concern over the network’s declining power ratio in the digital marketplace.According to BARB, Coronation Street, which is… Continue reading ITV Beats BBC In Drama Battle
Liberal Democrat peer, Lord McNally, has narrowly failed to enforce changes to the Communications Bill which would have prevented Rupert Murdoch from buying Channel Five.Despite support from across the political divide, the proposed amendment (see Lib Dems May Scupper Communications Bill Compromise) was defeated by 167 votes to 137.Prior to the vote, Lord McNally gave… Continue reading Lords Fail to Carry “Murdoch Amendment”
Nahed Ojjeh, the Syrian-born chess promoter, has increased her stake in Cordiant Communications to more than 10%, it was revealed last night.The crisis-torn advertising group has told the stock exchange that Mrs Ojjeh, the widow of a Saudi billionaire, had “built a stake in the company during the period 10 June 2003 to 4 July… Continue reading Mystery As Chess Queen Raises Cordiant Stake
Dennis Publishing is extending its computer magazine portfolio with the launch of a new monthly title, Custom PC.The magazine, which will launch at the end of August, is intended for PC enthusiasts looking to upgrade their systems and develop their computer hardware. The title will contain a variety of reviews and features on the latest… Continue reading Dennis Launches New Computer Title
The Radio Advertising Bureau (RAB) has appointed Chris O’Shea as creative consultant as part of its bid to increase the quality of radio advertising.According to the RAB, O’Shea’s appointment is part of its campaign to help creative agencies produce radio advertising they and their clients can be proud of.O’Shea has worked in creative departments for… Continue reading RAB Appoints O’Shea As Creative Consultant
