MediaCom and Carat are the agencies most admired by media owners for their all round professionalism and commercial performance, according to new research from strategy group Ocean Consulting.Between May and June this year the latest Media Agency Monitor surveyed top-level executives at virtually all of the UK’s major consumer media owners to gauge their views… Continue reading MediaCom And Carat Identified As Most Admired Agencies
GWR has secured the local digital multiplex licence for Reading and Basingstoke and plans to launch six programme services in the area, in addition to the existing stations.The Radio Authority awarded the 12-year licence to GWR’s wholly owned subsidiary, Now Digital, which proposes to start broadcasting 2-Ten FM, Classic Gold, The Storm, Saga FM and… Continue reading GWR Bolsters Digital Offering With New Multiplex Licence
NatMags’ flagship women’s glossy, Company, is to feature a special supplement dedicated to high street shopping, entitled Shop!, which may become a standalone title in its own right.The new handbag sized supplement will be included in this month’s edition of Company magazine and will contain 100 pages of advertising and editorial. A second edition of… Continue reading Company Introduces New Dedicated Shopping Supplement
Results from the Expenditure and Food Survey issued this week show that there were 11.7 million online homes by the end of March 2003. This represents an increase of 1.2 million year on year and means that 47% of UK households now have access to the web.Also On MediaTel Insight Today…US Consumers Still Cold On… Continue reading MediaTel Insight: UK Internet Penetration Approaches 50%
WPP was seen in focus yesterday, down 0.78%, on reports that the takeover panel, City Regulator, is to investigate the share dealings of Nahed Ojjeh, the Syrian chess promoter who has bought over a tenth of Cordiant Communications, potentially scuppernong WPP’s takeover bid for the group (see Mystery As Chess Queen Raises Cordiant Stake).Elsewhere, Reuters… Continue reading Sharewatch: WPP Falters On Cordiant Investigation
JCDecaux has secured an exclusive agreement with transport advertising group, AdBus, to sell 6-sheet advertising panels across Nottingham’s new tram network.The deal begins in November and includes a range of 6-sheet panels at tram stations across Nottingham, which JCDecaux claims is the UK’s seventh most profitable shopping destination with 612,000 inhabitants.The new agreement is part… Continue reading JCDecaux Secures New Tram Network Contract
The advertising downturn has caused a major shift in the way media agencies are paid, according to the latest research from the Incorporated Society Of British Advertisers.The third phase of the Paying For Advertising study, released this week, shows that almost half of all agencies now incorporate some form of payment by results (PBR) system.A… Continue reading ISBA Study Reveals Shift Towards Payment By Results
Controversy continued to be the key to success for ads wishing to make the news with Propeller’s latest survey revealing that Honda’s award winning ‘cog’ TV commercial inspired the most column inches during the second quarter of 2003.The survey, which measures the volume of editorial coverage of ad campaigns in national newspapers, shows that Honda… Continue reading Honda Tops Latest Ads That Make News Survey
WAP usage in the UK has almost doubled over the past nine months, according to the latest research from the Mobile Data Association (MDA).The figures show that 699 million page impressions were made across the four GSM mobile operators in May, taking the daily average to 22.5 million. This is double September 2002’s daily average,… Continue reading Wap Usage Continues To Grow During May
Viacom Brand Solutions and Viacom Outdoor have combined their retail and outdoor advertising offerings with the creation of a new service called Viacom Plus.The initiative will provide an “one stop agency approach” to marketing packages, which will be offered across Viacom’s portfolio of products.Viacom Plus will offer clients creative, media and retail planning, effectively cutting… Continue reading Viacom Launches Integrated Sales Service
