Kevin Lygo, Five’s outgoing director of programmes, has made his final move to distance the channel from its downmarket image and is to drop all remaining softcore pornographic content from the schedules before he steps down at the end of the month.Lygo, who is set replace Tim Gardam as director of television at Channel 4… Continue reading Lygo Strips Channel Five Of All Adult Content
Troubled advertising group Cordiant Communications was seen in focus yesterday, up 7.14% as Nahed Ojjeh, the Syrian-born chess promoter, increased her stake in the group to more than 10% (see Mystery As Chess Queen Raises Cordiant Stake). Investors also considered news that the take-over panel has extended its investigation into the circumstances surrounding a Syrian… Continue reading Sharewatch: Cordiant Rises On Take-Over Struggle
Troubled advertising group Cordiant Communications was seen in focus yesterday, up 7.14% as Nahed Ojjeh, the Syrian-born chess promoter, increased her stake in the group to more than 10% (see Mystery As Chess Queen Raises Cordiant Stake). Investors also considered news that the take-over panel has extended its investigation into the circumstances surrounding a Syrian… Continue reading Sharewatch: Cordiant Rises On Take-Over Struggle
BT has revealed an increase in the demand for high-speed internet access across the UK, which will help to speed-up its drive to bring broadband to 90% of homes and businesses.The telecoms giant is to introduce 56 new exchanges into its broadband upgrade programme and plans to launch 500 new broadband exchanges over the coming… Continue reading BT Reveals Increasing Demand For Broadband
Viacom Outdoor has secured a sponsorship deal with Highland Spring and VisitScotland to launch a water sampling initiative to prevent passengers overheating on the London Underground.The campaign, dubbed ‘Scotland Underground’, will see 300,000 bottles of specially branded Highland Spring mineral water handed out to thirsty tube travellers at Oxford Circus, Piccadilly Circus, Liverpool Street and… Continue reading Viacom Refreshes Tube Travellers With Highland Spring
Emap is on track to meet end of year targets, with healthy revenues flowing into the company, according to chairman Adam Broadbent.The cross-media corporation held its AGM yesterday and there was general satisfaction at performance in the year to date.Broadbent said that Emap had been “performing reasonably well” given the state of the media markets.… Continue reading Emap In Line To Meet Full-Year Expectations
Emap has secured Britvic’s Red Devil energy drink for a six-figure advertising campaign across its fortnightly young women’s magazine, More.The deal marks the brand’s first foray into magazine advertising and is part of the “Beware his influence” promotion, which is designed to associate Red Devil with mischievousness and fun.The campaign, which includes sponsorship of More’s… Continue reading More Secures Devilish New Britvic Ad Campaign
TalkSPORT has extended its agreement with Fiat Light Commercial Vehicles to sponsor SportsWatch, a twice daily sports news bulletin on the station.The new deal will continue to give Fiat exposure to a highly targeted male audience at key times of the day and will also include sponsorship activity on the station’s website, www.talksport.net.Commenting on the… Continue reading TalkSPORT Extends Fiat Sponsorship Deal
After a week of delays, the BBC and BSkyB have finally reached an agreement with the Football Association over a new four-year television rights deal for England international games and the FA Cup.The deal, rumoured to be worth up to £300 million between the 2004/2005 and the 2007/2008 seasons, will see all of England’s home… Continue reading BBC And BSkyB Announce FA Cup Football Rights Deal
MediaCom and Carat are the agencies most admired by media owners for their all round professionalism and commercial performance, according to new research from strategy group Ocean Consulting.Between May and June this year the latest Media Agency Monitor surveyed top-level executives at virtually all of the UK’s major consumer media owners to gauge their views… Continue reading MediaCom And Carat Identified As Most Admired Agencies
