The Radio Advertising Bureau (RAB) has appointed Chris O’Shea as creative consultant as part of its bid to increase the quality of radio advertising.According to the RAB, O’Shea’s appointment is part of its campaign to help creative agencies produce radio advertising they and their clients can be proud of.O’Shea has worked in creative departments for… Continue reading RAB Appoints O’Shea As Creative Consultant
ITV2 has launched a new on-air identity, which builds on the ITV1 logo and is designed to assist in the creation of a “new personality” for the station.The new channel identity, is designed around the concept of “flip-side” and will promote ITV2 as the complimentary alternative to ITV1, with a more modern and youthful feel.The… Continue reading ITV2 Launches New On-Air Look
Wireless Group chief executive, Kelvin MacKenzie, has reiterated his threat of legal action against RAJAR following its rejection of electronic measurement (see RAJAR Says ‘No For Now’ To Electronic Measurement).Speaking at this year’s annual Radio Festival in Birmingham, the flamboyant former Sun editor claimed that electronic meters are more accurate than the current diary system… Continue reading MacKenzie Off To Court Over Electronic Measurement
ITV needs to brace itself for a 3.3% fall in advertising revenues this year, according to new analysis of the commercial television sector from Lehman Brothers. The FY forecast for 2004 has been duly cut from 4% to 2.5%.Also On MediaTel Insight Today…Poor Business Plans To Blame For Pay-TV FailuresThe inability to initiate professional business… Continue reading MediaTel Insight: ITV Advertising Forecasts From Lehman Brothers
Trinity Mirror was seen in the spotlight, up 2.05%, on reports that chief executive, Sly Bailey, has ruled out the demerger of the company’s national and regional newspapers and is set to initiate a thorough cost-cutting programme (see Bailey Seeks To Cut Costs At Trinity Mirror).Cordiant also remained in focus, down 6.67%. The stock was… Continue reading Sharewatch: Trinity Rises On Positive Comments
Greg Dyke, director general of the BBC, has warned that the relaxation of the media ownership regulations could lead to the market being flooded with radio stations that are simply in the business of “selling products” for advertisers.Speaking at this year’s annual Radio Festival in Birmingham, Dyke criticised the Government’s plans to allow just two… Continue reading Dyke Warns Against Regulatory Free For All
GWR’s sales house, Opus, has launched a new website, which will represent all 31 of The Mix music radio stations.The website, www.musicradio.com, will feature news and listings information for each station. According to Opus, it will also provide advertisers with a greater online presence on The Mix network.To promote the launch of the new site,… Continue reading Opus Launches New Website For The Mix
Sly Bailey, chief executive of Trinity Mirror, has apparently ruled out the demerger of the company’s national and regional newspapers but is expected to announce shortly a thorough cost-cutting programme.According to reports, Bailey, who has carried out a strategic review, is planning to slash overheads and cut between £20 million and £30 million from the… Continue reading Bailey Seeks To Cut Costs At Trinity Mirror
Ofcom Chairman, Lord Currie, has welcomed the Government’s decision to amend the Communications Bill to give the new super-regulator the power to investigate major media mergers (see Government Ends Media Ownership Deadlock).The eleventh hour amendment, put forward by Lord Puttnam to limit the dominance of large media owners following the relaxation of the ownership regulations… Continue reading Ofcom Chairman Welcomes Puttnam’s Plurality Test
The Government’s last minute agreement with Lord Puttnam may not be enough to secure the smooth passage of the Communications Bill through the Lords, after Liberal Democrat peer Lord McNally called for a specific ban on Rupert Murdoch buying Channel Five.Liberal Democrat peers are hoping to force an amendment to the Bill which would prevent… Continue reading Lib Dems May Scupper Communications Bill Compromise
