The Media Leader

News analysis, opinion and insight for media and advertising professionals

World Television Day 2024 highlights TV’s role in supporting democracy

The theme of this year focuses on how the medium offers access to trusted information in an era of fake news.

There’s a reason not every media channel gets a special UN day

Today, 21 November, is World Television Day. And it’s a timely reminder of how advertising can support democracy alongside commercial interest.

Ken Bruce and Fleur East on how radio has changed — and stayed the same

At The Future of Media London, Bauer radio presenters Ken Bruce and Fleur East chatted about how technology has changed radio production and shared takeaways for leaders and career highlights.

Welcome to ‘perma-nostalgia’: How the digital age keeps our past alive and profitable

Our pasts are now indexed like any other webpage. What does that do to the consumption of, and our appreciation of, media?

Disney+ joins AudienceProject ad measurement platform in Europe

The solution will initially be available to advertisers in the UK, Germany and the Nordics, with additional markets added at a later date.

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Opinion

Mark Halliday

The creative potential of programmatic digital OOH is vast. JCDecaux explains how brands can best utilise pDOOH creativity and what benefits it can bring.

Michael Hanbury-Williams

Most emissions are found in inefficiencies clogging up the middle of the programmatic supply chain, so penalising publishers won’t actually help drive long-term decarbonisation efforts in the industry.

Raymond Snoddy

Cathy Newman and her team’s dogged investigation finally brought a sense of justice for many, leading to the resignation of the Archbishop of Canterbury, with potentially further repercussions.

Industry News

What a forced sale of Chrome would mean for Google

Brands and strategists split on TV measurement standards in Barb discussion

Ozone expands into Ireland with Mediahuis partnership

3 ways to create future-ready leaders

How life on a commune shaped Havas Media CEO Paddy Affleck’s leadership

Ocean Outdoor restructures senior leadership team

Why Disney+’s surge in profit is a warning for streaming rivals

Three-quarters of advertisers want to change their agency compensation model

Data Analysis

First-party data is the new gold — don’t hand it over to just anyone

Adwanted Connected relaunches Display app to offer more data

5 reasons marketers must explore synthetic data

UK ad market performs better than expected in Q2 to hit £10bn

Data Snapshot

Data-led charts from across the UK media landscape

Find out more about the UK's most comprehensive aggregator of media data.

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Upcoming Event

The Future of TV Advertising Global

The Future of TV Advertising Global is the leading international event focused on driving innovation in television advertising. Each year, a senior audience of pioneers from media owners, pay-TV operators, advertising agencies, brands and adtech companies come together in London for two days of networking and debate about how to evolve television to be better traded, targeted, data-led and measured.

Launched in 2021, The Future of Media has become the UK's leading business conference dedicated to the future of commercial media.

Powered by The Media Leader and driven by four core values of disruption, innovation, courage and excellence, we return to London in December.

What has now almost become an industry pre-Christmas tradition, 1,000 delegates from over 30 countries will descend upon London for what is widely recognised as the most influential, insightful and informative two days of content dedicated to the global TV advertising industry. Every year, the event gets bigger — and 2024 is set to be our biggest yet.

10-11 December, 2024