Various talks during Cannes suggest tensions remain as publishers and broadcasters continue to be blocked from billions of dollars in advertising while social media platforms thrive.
The Creative Industries Sector Plan outlined how the UK wants to become a leader in the “createch” space by more than doubling targeted investment and making it easier for PSBs to collaborate.
Ampere’s new social video tracking tool has revealed a shift towards more long-form content and the types of content that dominate broadcasters’ YouTube channels.
MMMs’ rise in prominence has been accompanied by some misleading criticisms. Allow me to dispel some of these and work out how to build better models.
Some clear creative trends have emerged from this week’s Outdoor Lion winners, while the medium is growing in prominence alongside retail media.
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Amid the AI hype, one thing hasn’t changed: clients want growth. Let’s remember the fundamental laws of advertising and marketing best practice have not changed.
Our young talent is lacking the foundational thinking that turns a media planner into a strategic partner. We are all responsible for nurturing a generation to think, not just do.
The Lionesses ended 56 years of hurt by bringing football home. Keeping it here will need advertisers harnessing their growing fanbase to help foster the next golden generation.
