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Opinion

Agencies must rethink the very foundations of how they work by becoming trusted advisors that can simplify complex technologies and turn them into actionable strategies for brands.

Investing in young talent is crucial and Nabs’ programme helps people get excited about the breadth and depth of opportunities in the industry.

The UK government’s AI push is a timely opportunity for businesses to rethink marketing by focusing on building the skills needed to integrate the technology effectively.