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ARCHIVE ▸ Ellen Hammett
New figures form Decipher’s bi-annual Mediabug report reveal how growth in usage of subscription video on-demand (SVOD) services, such as Netflix and Amazon Prime, has been solely due to those over the age of 35.
UKTV has reported record ratings, revenue and profit in 2014, driven by its continued investment in exclusive and original programming.
As it looks to better connect advertisers with its brands’ online audiences, Viacom is forming a new group to help advertisers create customised, content-led campaigns to specifically target digital and social media platforms.
In her new role, Jones will lead the newly-joined marketing and insight teams to help underline the importance of cinema-going audiences and how brands can inform customers’ decisions.
For the six months ending 31 March 2015, the publisher, which sold off a number of titles and cut more than 400 staff last year, reduced total pre-tax losses to £1.3 million.
The first quarter of 2015 saw the value of global smartphone sales increase 8% year-on-year to reach a record $96 billion, according to GfK.
Dentsu Aegis Network has acquired John Brown Media for an undisclosed sum as it looks to strengthen its content proposition for its global clients.
The promotion comes following a strong quarter for the out of home industry, with revenue close to £300 million for the first time.
Hickey joins from GroupM Primus, where she has been leading the Johnson & Johnson business in six markets across Northern Europe.