Speaking at the IAB’s Mobile Engage conference 2015, Facebook’s Rob Newlan unveiled new research to reveal just how powerful social platforms can be – and how much of an influence they have on consumers’ perception of ad creative.
ARCHIVE ▸ Ellen Hammett
More than 200 ITV staff are striking today over a “miserly” 2% pay rise offer for those earning under £60,000, while the company’s latest financial results reveal a healthy revenue rise.
The long-term strategic partnership will see the publisher produce bespoke content for Asda, including its customer magazine, which is distributed to over 1.9 million readers.
BBC News and the Guardian are among the first publishers to sign up to the initiative, which will speed up load times and give content owners more control.
Rail users are spending half their journey time on a connected device and increasingly using that time to browse products and make purchases, according to research by KBH On-Train Media.
David Cameron has appointed staunch critic of the BBC licence fee, John Whittingdale, as the new Secretary of State for Culture, Media and Sport.
Google continues to dominate as the world’s largest media owner, with the gap between its nearest competitor widening significantly over the past year, according to ZenithOptimedia.
Freesat added a total of 12,000 new homes during the first quarter of the year, while mobile app downloads passed the half a million mark.
The relentless general election coverage during April appears to have had little impact on national newspaper circulations, according to the latest ABC release, with no titles recording any significant changes.
Initiative’s Jane Wolfson will join the publisher in June as it looks to drive its commercial strategy.