There are so many considerations. When is it the right time? Should you identify your own successors? Whose advice do you trust? How do you prepare for the loss of power? 

Our industry understands the importance of symbols. In an increasingly hostile climate towards LGBTIA+ people, it’s alarming that some brands are reverting to the original Pride flag to consciously exclude others. 

Paula Vennells’ fall from grace offers some important insight for brand owners, particularly in how we handle bad news.

The promise of a confidential conversation based on goodwill and positive intent on both sides is a precious thing. How often do any of us get that?

The trend of skincare products targeting children, promoted by young influencers with the support of cosmetics companies, is a damaging one. Brands can and should do better.  

Bereavement leave and pay is a topic that has been neglected in employment policies for too long. Employers can and should do better.

Collaboration leads to great ideas, but ultimately a ‘pain in the ass’ still has to make the final call.

Enough with meaningless, impersonal marketing messages during the festive period.

What can we learn from the recent ad for Charlie’s Bar in Enniskillen about how ads can reflect the mood of a nation and tackle difficult subjects?

Just as the advertising sector seems to doubt its ability to make impact, there are creative activists harnessing those very skills to create a counternarrative.