Any brand who manages to move, astonish, entertain, or amuse a crowd in a cinema environment benefits exponentially, writes Jan Gooding.

My recent experience of an online marketing tactic shows the negative impact of chasing numbers ahead of the quality of context and effectiveness.

People or profits? How about benevolence, argues Jan Gooding.

Employers should not wait for a change in law to support women through a phase which may affect short-term performance just before their most productive years.

The focus for 2023 should be on retention rather than recruitment argues Jan Gooding

We are seeing a trend where chief people officers are being given responsibility for defining a company’s purpose. Advertisers and media brands need to task the right people with making meaningful change happen, writes Jan Gooding.

It’s time middle managers and their work are more appreciated in media. 

The most important issue facing our industry right now is our fractured working culture and approach to learning and development.

This is a moment for some quite radical rethinking from businesses as to what their employees and customers want most from them this winter, or next winter will be worse.

Now is the time for a major reset in the attitude of brands to the notion of sponsoring female sport in every sphere. It is time to address their own bias, writes Jan Gooding.