After seeing the UK’s supermarkets unite in an alliance against racism, Jan Gooding questions why any brand would not choose to unleash their inner activist in 2021.

Marketers are in the unique position to clear up their own mess so that within five years, they can be judged on their legacy, says Jan Gooding

Jan Gooding discusses the mental health toll on leaders and how adopting a coaching mindset can help.

Jan Gooding offers strategic planning advice for brands looking to navigate their way through the disruption.

Jan Gooding wonders whether adland’s reaction to the junk food ad ban will see it fall on the wrong side of history again.

There can be few things as important to a brand as its name, iconography and heritage, writes Jan Gooding – but at what cost?

Our lives have become highly curated and formalised, writes Jan Gooding – and for marketeers this not only inhibits innovation and productivity, it creates a very small world in which our brands can operate.

Jan Gooding evaluates the impact the Covid-19 pandemic has had on marketing – assessing what we’ve learned, and what should happen next.

Marketers are well placed to help people make the difficult choices, writes Jan Gooding as she explores how climate change is changing aspects of business.

Amid growing concerns over the spread of coronavirus, Jan Gooding considers the balancing act between ensuring the safety of staff and protecting business needs.