The world market for mobile marketing and advertising is expected to be worth about $3 billion by the end of 2007, according to a recent study from ABI Research. ABI Research says that by 2011, the value of the market will reach $19 billion, including mobile search and video advertising. The research firm adds that… Continue reading Mobile Ad Market To Grow

JupiterResearch has found that 26% of large advertisers in companies with annual revenues of $50 million or more plan to increase spending on search engine marketing by more than 25% this year. The US SEM Executive Survey, 2007: Understanding the Increasingly Sophisticated Search Marketer JupiterResearch has found an additional 28% of large advertisers anticipate spending… Continue reading US Advertisers To Increase Search Spending

The latest IPA Trends in Television report, for Q4 2006, shows that recorded television viewing levels are continuing to decline with average daily viewing levels now standing at 3.60 hours. Share of viewing for non-terrestrial channels declined slightly for the first time in a year, according to the IPA figures. The IPA said that the… Continue reading Television Viewing Levels Continue To Decline

The worldwide mobile TV broadcast market is expanding, as the number of commercially launched mobile TV broadcast networks will grow from 9 in 2006 to 13 in 2007, according to a new report from In-Stat. The unavailability of spectrum is the largest barrier to the launch of more mobile TV services, particularly in Europe, the… Continue reading Mobile TV Broadcast Market Expands

Emap Advertising has announced the launch of ‘People 2.0: A User’s Guide’, an event showcasing their latest consumer insight, to be held on Tuesday 24 April at the Imagination Gallery, London.Aimed at strategic planners and advertisers, the event has been designed to shed some light into the fast-evolving world of consumer and media behaviour.Bruce Daisley,… Continue reading Emap Launches Consumer Insight Event

The Committee for Advertising Practice has confirmed that restrictions on food and drink advertising to under-16s are to be widened to cover non-broadcast media from 1 July.CAP’s new rules cover all food and drink products except fresh fruit and vegetables and extend advertising restrictions to media such as magazines, paid-for ad space on the internet,… Continue reading New Food And Drink Ad Restrictions To Extend To Non-Broadcast

Sales of British television programmes overseas have risen by 20% in the past year, with shows like Doctor Who pushing revenues up to just shy of £600 million.Figures compiled by the Department for Culture, Media and Sport, on behalf of Pact, show that total revenue from the exploitation of TV programmes and their associated activities… Continue reading UK TV Show Sales Overseas Rise 20%

Leading bakery Greggs is set to launch a £3 million integrated campaign, which will be fronted by funny-man Paddy McGuinness and developed by their newly appointed advertising agency, Propaganda.The campaign, which features the new strapline Greggs the Bakers – Ready When You Are, will involve national and regional multi-channel and terrestrial television advertising, along with… Continue reading £3 Million Integrated Campaign For Greggs

Wallpaper* has announced that Kay McMahon has been appointed to the new role of digital director.McMahon is currently deputy editor of handbag.com and was part of its senior launch team seven years ago.She recently launched handbag’s standalone parenting website, gomamatoday.com, and was responsible for developing online communities across the handbag titles.Prior to handbag.com, McMahon worked… Continue reading Wallpaper* Appoints Digital Director

E4 head Danny Cohen is to become the new controller of BBC Three, replacing Julian Bellamy, who is returning to Channel 4 as head of programmes.Bellamy was also head of the C4 spin-off before going to Three at the end of 2005. Last month he announced his return to the commercial broadcaster.Cohen beat competition for… Continue reading E4 Head Takes Control Of BBC Three