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Major media advertising pacings in the US are looking fairly weak for the fourth quarter, although the outlook for 2004 is still positive, according to Merrill Lynch. The broker says that radio and television are both weak in Q4 and the Q1 2004 scatter market pricing is roughly flat compared to upfront prices. Newspaper revenues… Continue reading US Q4 Advertising Weak, But Broker Positive On 2004

ITV’s advertising revenues will fall by 2.5% in the final quarter of the year, giving a full year decline of 4.1%, according to forecasts from Merrill Lynch analysts. This is a slightly poorer performance than the 1.0% Q4 decline recently predicted by Lehman Brothers (see ITV Revenue Forecasts From Lehman Brothers). Carlton and Granada’s financial… Continue reading ITV Advertising To Drop By 4% In 2003, Says Broker

A feature of the agency landscape over the coming few years will be a return to slow, more stable revenue growth, according to analysts at Merrill Lynch. In an advertising and marketing services reports, the broker says that agencies will turn to slower, but more stable organic growth to build their revenues. Agency holding companies… Continue reading Agencies To Return To Slower Stable Growth, Says Broker

US newspaper advertising expenditure rose by 1.5% to $10.9 billion during the third quarter of the year, according to preliminary estimates from the Newspaper Association of America (NAA). National advertising led the way with an 8.2% rise to $1.9 billion, boosted by gains in telecommunications and computer equipment. Retail advertising spending edged up 0.8% to… Continue reading US Newspaper Advertising Rises 1.5% In Q3

US advertising spend increased by 5.7% year on year in the third quarter of 2003, with ten out of twelve media categories reporting growth, according to new figures from Nielsen Media Research. Nielsen Monitor-Plus, which tracks trends in the media, claims that expenditure has been growing througout 2003. Adspend climbed by a modest 1.5% in… Continue reading US Adspend Continues To Grow, Says Nielsen

Further evidence of a surge in internet advertising has been presented by the Online Publishers Association. The organisation claims that ad revenues among prominent online publishers rose by almost 50% in the third quarter of 2003. After two years of negative growth, US online advertising has turned the corner with revenues up by 14% to… Continue reading Internet Adspend On The Up And Up

The regional newspaper industry is in a strong position to maintain and grow profitability over the longer term, according to a new report published by Mintel this week. The Regional Newspapers report claims that the industry is in great shape due to its local focus, which allows it to provide news and information that is… Continue reading Research Claims Regional Press Is Set For Revenue Boost

US television advertising revenues rose by 0.8% in the third quarter of the year, slipping back from Q2’s 5.1% rise (see US Television Revenues Nudge Up 2.1% In H1), according to the latest figures from the Television Advertising Bureau (TVB). Within the total figure, network TV rose by 5.3%; syndicated TV by 17.8% and local… Continue reading US Television Revenues Rise By 0.8% In Q3

US business to business (B2B) print advertising spend was down by just 0.5% year on year in September, according to the latest figures from American Business Media (ABM). This is one of the smallest rates of decline in around three years and will give rise to hopes for a stronger fourth quarter. Across the whole… Continue reading B2B Press Advertising Trends Pick Up In The US

US consumer online content spending will reach $1.4 billion in 2003, up by 10.4% over 2002, according to a new report from eMarketer. This growth rate is just one-quarter of that seen in 2002, when online content sales surged by 43.4% year on year. eMarketer says that this is the first time since it began… Continue reading US Online Content Revenue Forecasts From eMarketer