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The UK television airtime market will see flat advertising growth for 2003, rising to 3.5% for 2004, according to analysts at Lehman Brothers. The broker says that ITV (excluding ITV2) will see a decline of 3% in 2003 and 3.5% growth in 2004, for the twelve months to September (Carlton and Granada’s financial year). ITV… Continue reading ITV Revenue Forecasts From Lehman Brothers

US technology publishing advertising page volumes declined by 5.1% during October, according to the latest trading figures from United Business Media (UBM). This is one of the smallest declines for many months and is the continuation of an improving trend (see US Technology Publishing Ad Pages Drop 12% In August) During October, UBM’s CMP Media… Continue reading US Hi-Tech Publishing Ad Volumes Still Improving

UK display advertising will grow by just 0.5% this year, before shooting up to 6.3% growth during 2004, according to the latest set of quarterly forecasts from the Advertising Association (AA). Display growth so far this year has been weak, at just 0.7% and 0.4% for the first two quarters respectively. Moving into Q3, the… Continue reading Advertising Association UK Display Forecasts

The latest long-term UK advertising forecasts, published by the Advertising Association, are shown below. The figures were published in October 2003 and include a high (optimistic) and low (pessimistic) scenario. UK Total Advertising Long Term Forecasts              High Option  Low Option    Revenue (£m)  Growth  Revenue (£m)  Growth  2003 13,376… Continue reading Long Term UK Ad Growth Forecasts From The AA

Broadcasters should start to seek alternatives to their traditional advertising-based revenue models in order to combat the ad-skipping facility offered by personal video recorders (PVRs) and, more significantly, the rise of home media networks (HMN). A report from consulting firm Booz Allen Hamilton warns that home media networks (the convergence of digital media into a… Continue reading Media’s Advertising Revenue Model Under Threat, Says Report

Advertisers are still failing to target older internet users despite research which shows that the number of so-called silver surfers has increased by almost 30% since September last year. The latest figures from Nielsen//NetRatings reveals that there are currently 11.5 million people aged 55 and over using the internet in Europe. Sweden has the highest… Continue reading Advertisers Fail To Target Surge Of Silver Surfers

Online search revenues will help drive US digital marketing expenditure to $16 billion by 2008, representing 4% of the total marketing budget, according to Forrester Research. The group says that US marketers are planning to increase budgets by 5% in 2004, with many intending to move spend away from direct mail and trade promotions toward… Continue reading Digital Marketing To Take 4% Of Budgets By 2008, Says Forrester

US magazine advertising revenues rose by 6.8% during October, to reach $1.8 billion, according to the latest figures from the Publishers Information Bureau (PIB). Advertising page volumes, on the other hand, were down by 3.2% year on year. In the year to date, ad revenues were up by 8.7% at $14.7 billion, whilst ad pages… Continue reading US Magazine Advertising Rises 7% In October

Advertising and marketing spend rose by 7.1% in 2002, according to a survey of the top 100 marketers compiled by US trade magazine AdAge. AdAge says that this increase in spend shows how the world’s leading marketers ‘weathered’ slow growth and the uncertain global economic and political conditions. During 2001, marketing spend declined by 2.6%… Continue reading Global Marketing Spend Rises 7% In 2002

US online advertising revenues continued to show a return to growth during the second quarter of the year, with expenditure up by 14% year on year, according to the latest report from the Internet Advertising Bureau (IAB), compiled by PricewaterhouseCoopers (PwC). Online spend reached $1.7 billion in Q2 and $3.3 billion across the whole of… Continue reading US Online Advertising Revival Continues In Q2