More Ad Revenue articles

US radio advertising revenue rose by 4% year on year during September, boosted by a strong national expenditure, according to the latest figures from the Radio Advertising Bureau (RAB). National spend jumped by 13% during the month, whilst local was up by just 2%. Across the whole of the third quarter, total revenues were up… Continue reading US Radio Revenues Rise 4% During September

Modest growth in the advertising industry is expected for 2003, with the media agencies benefiting more than the creative agencies, according to key industry figures. Jerry Muhlmann, CEO of Carat International, told a Merrill Lynch event that his group is predicting a ‘modest’ 3.0% rise in global ad growth for 2003. Europe is forecast to… Continue reading Modest Ad Growth Predicted By Key Figures

Confirmation came this month that the advertising industry is finally ‘climbing out of the bath’. This somewhat curious assessment comes from WPP’s chief Sir Martin Sorrell, who has used a bath-tub description to depict the fortunes of the industry during the downturn. A marked decline was followed by a long period of flat growth and… Continue reading INSIGHTanalysis: Media Healthcheck – October 2003

Advertising spend across Europe’s six major markets will be virtually flat this year but the improving economic situation should ensure stronger increases from 2004. The PricewaterhouseCoopers report, Entertainment And Media Outlook: 2003-2007 Europe analysed advertising conditions in France, Germany, Italy, the Netherlands, Spain and the UK and noted broadly similar trends. Traditionally, advertising has outstripped… Continue reading European Adspend Trails GDP Growth, Says PwC

Spending on entertainment and media in Europe’s largest economies will grow at a compound annual growth rate (CAGR) of 3.4% between now and 2007, according to a report published by PricewaterhouseCoopers (PwC). The global professional services firm calculates that total media and entertainment spending in six key countries (UK, France, Germany, Italy, Spain and the… Continue reading European E&M Industry To Remain Buoyant, Says Report

Worldwide advertising expenditure will rise by 1.7% this year and by 3.2% in 2004, driven by a stronger market in the United States, according to the latest Ad Barometer report from Interdeco. The figures concur with recent commentary that conditions in Europe are weaker, whilst the US markets continue to show more positive growth. European… Continue reading Global Advertising Forecasts From Ad Barometer

The growing popularity of digital outdoor products was highlighted at the annual outdoor advertising show, Inside Outdoor. During the show, held at Islington’s Business Design Centre, a broad range of delegates including outdoor specialists, advertisers and media and creative agencies discussed new developments in outdoor and ambient media. Digital technology was at the heart of… Continue reading Outdoor Ad Show Celebrates Digital Advances

Advertising inserts are the publicity tool most likely to influence a consumer’s buying decisions and are the most popular medium used by shoppers when looking for help with a purchasing decision. This is according to a new survey by Vertis, a US-based marketing services provider. The Customer Focus 2004: Ad Inserts Study found that 85%… Continue reading Inserts Top Advertising Effectiveness Poll

Conditions in the US advertising markets are starting to look ‘a little brighter’, according to Initiative Media’s CEO, Alec Gerster. In a conference call with Merrill Lynch analysts, Gerster said that although the ‘tone’ of the ad market is improving, it remains uneven and there does not appear to be a swell in demand prior… Continue reading US Ad Market Looks A Little Brighter, Says Initiative Chief

Contrary to received wisdom, advertising revenues are becoming a less significant factor in the financial performance of global advertising and media agencies, according to analysts at Morgan Stanley. In an industry overview report, the broker advises investors that agencies have become decoupled from the advertising revenue cycle. This is a result of changes in the… Continue reading Agencies Decoupled From Ad Revenue Cycle, Says Morgan Stanley