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Total worldwide advertising is expected to rise by just 0.5% to $642.8 billion this year, with the UK forecast to see 0.1% growth this year and next, according to a new forecast from Magna. Magna now expects US advertising in 2008 to decline 3.2% to $270.8 billion, with a fall of 4.5% expected next year.… Continue reading Worldwide advertising to grow 0.5% this year

Global advertising spending in measured media is expected to fall 0.2% to $458 billion in 2009 compared to the previous year when spending was up 2.6%, according to a new study from GroupM. The projected decline is the first retreat in global advertising since the 3% fall recorded in 2001 after 2000’s dotcom-driven ad growth… Continue reading Global ad spend to fall 0.2% in 2009

Developing markets will largely counterbalance the decline in North America and Western Europe’s ad spend next year, which will fall by 5.7% and 1% respectively, according to ZenithOptimedia. Global ad spend is expected to decline 0.2% overall in 2009, while Asia Pacific and Central & Eastern Europe will still grow but at a slower rate… Continue reading ZenithOptimedia forecasts no growth in global adspend in 2009

Total UK advertising spend is set to fall by nearly 6% year on year in 2009, the worst of any developed country, according to a new GroupM forecast. UK national newspaper advertising is forecast to be down 12% year on year in 2009, regional titles down 13%, and the business-to-business magazine sector down 14%. TV… Continue reading UK ad spend to fall nearly 6% in 2009

US advertising spending is expected to drop by 5% in 2009, according to Steve Lanzano, chief operating officer of MPG North America. Lanzano said that local advertising such as radio, television, newspapers and traditional billboards would suffer most as companies cut spending. Lanzano told the Reuters Media Summit in New York: “I think the real… Continue reading US ad spend expected to drop 5%

Online advertising will continue to expand in the coming recession – just not as quickly as previously expected, according to a report. Online advertising is attractive to advertisers as it is making obsolete the distinction between above-the-line and below-the-line marketing spend by delivering the benefits of both, said The Economist in a report on internet… Continue reading Online advertising will continue to expand in the recession

Direct marketing expenditures will once again outpace general advertising in 2008 and 2009, and is on track to capture 53% of total advertising expenditures next year, according to a yearly forecasts report from The Direct Marketing Association (DMA). ‘The Power of Direct Marketing’ Report found that ad spend is continuing to move from general advertising… Continue reading Direct marketing will account for 53% of US Ad Spend in 2009

The Chartered Institute of Marketing’s latest Marketing Trends Survey reveals that 73% of marketers believe the UK will be in recession in 2009, and 70% believe conditions for the UK economy will worsen in the year ahead. However, the survey, completed for The Institute by Ipsos MORI, also reveals that 11% of marketers remain optimistic… Continue reading CIM Publishes Latest Marketing Trends Survey

eMarketer’s revised projection for US online ad growth, benchmarked against the latest Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) data, puts online ad spending at $25.7 billion in 2009. That is only 8.9% over the $23.6 billion that will be spent in 2008, said eMarketer. In August, eMarketer predicted online ad spending would grow 14.5%… Continue reading eMarketer revises down US online ad growth

US online advertising revenues reached almost $5.9 billion for the third quarter of 2008, up 11% compared with the same period last year, according to The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). The IAB Internet Advertising Revenue Report also shows that the Q3 2008 figures are 2% higher than the Q2 2008 results, and… Continue reading US online ad revenues reached almost $5.9 billion in Q3