More Ad Revenue articles

A new report from eMarketer predicts that search advertising will claim 60% of online ad spending in the UK for at least the next few years. Search is set to become more and more important, according to eMarketer. In the UK, search advertising has always taken a higher share of spending compared with other formats… Continue reading Search Advertising To Claim 60% Of UK Online Adspend

Mobile advertising in the US will reach $1.9 billion in 2012, according to a new forecast from market research firm Frost & Sullivan. With nearly 85% of Americans using cell phones, operators have a customer base of almost 250 million to be tapped for mobile ad revenues, according to Frost & Sullivan. The report warns… Continue reading US Mobile Advertising To Reach $1.9bn

According to European Interactive Advertising Association (EIAA) research released today, the internet is continuing to prove the medium of choice for advertisers as they seek to maximise ad spend budgets. The research found that 81% of advertisers claim that their allocated online ad spend has grown in 2008 and predict that it will continue to… Continue reading Internet The Medium Of Choice For Advertisers

Ad-funded social networks will provide the bulk of revenues in the mobile user-generated content (UGC) space by 2013, according to a new report from Juniper Research.The report says that the total value of the UGC market – comprising social networking, dating and personal content delivery (PCD) services – will rise from nearly $1.1 billion in… Continue reading Ad-Funded Social Networks To Provide Bulk Of Mobile UGC Revenues

Mobile providers looking to boost their revenues through content downloads and advertising are in for a rough ride, according to a new study by market researchers TNS. While the vast majority (56%) believes that content downloads to mobile phones should be free of charge, there is a growing number of consumers that are so averse… Continue reading Ad-Averse Mobile Users Will Pay To Avoid Advertising

The latest analysis from Screen Digest reveals a TV industry in a downward spiral of economic slowdown, advertising recession, deflated prices and audience fragmentation. Three of the big markets are suffering the most. In the UK, despite outperforming a sluggish advertising market in the first six months of the year, ITV’s full year guidance points… Continue reading New Report Looks At Challenging Times For TV Markets

PricewaterhouseCoopers (PwC) has released its latest Global Entertainment and Media Outlook report, revealing that DVR household universe in the US more than doubled in 2007, with household penetration rising from 9.9% to 20.6%. PwC added that less than half of US DVR users actually skip ads in playback however, and over the long run the… Continue reading PricewaterhouseCoopers Publishes Latest Global Media Report

A high percentage of mobile phone users in the UK, US and India say they are receiving advertising messages through their mobile phones, according to the latest Mobile Advertising Report (MAR) from GfK. The research shows that 85% of mobile users in India, 51% in the UK, and 37% in the US said they receive… Continue reading High Percentage Of Mobile Users Receiving Advertising Messages

Carat has issued revised forecasts for global advertising expenditure in 2008 and 2009. The worldwide prediction for 2008 has been revised downwards by just over a percentage point from 6.0% to 4.9%. 2009 is also very slightly reduced, from 4.9% growth to 4.8%. Year on Year % Growth At Current Prices    2007a 2008e 2009e… Continue reading Carat Revises Down Global Ad Forecast

Despite the popularity of the 2008 Beijing Olympics in the US, this did not quite translate to huge amounts of video advertising, according to new figures from eMarketer. Based on video stream figures released by NBC, eMarketer estimates video ad spending on the NBCOlympics.com site will reach $5.75 million. That sum represents only 1.1% of… Continue reading New Figures Look At Olympic Online Video Adspend In The US