More Ad Revenue articles

Total UK ad spend will fall by 12% in 2009, according to a new report from Enders Analysis. The report also forecasts that UK newspaper advertising revenues will fall by 21% next year. Newspaper display ads will be down 22% in 2009 and classifieds down about 19%, said Enders Analysis. Growth will not return to… Continue reading UK ad spend to fall by 12% in 2009

Outdoor advertising revenue was down 5.8% year on year in Q3, the fourth consecutive quarter it has declined. The figures from the Outdoor Advertising Association would appear to contradict industry opinion that revenue would bounce back in the second half of 2008. The largest percentage decline came from the motor industry, which spent 33.6% less… Continue reading Outdoor ad revenue down 5.8% in third quarter

Trinity Mirror has reported a 20.1% decline in its group ad revenues since the end of June in a trading update today, with property ad income falling by almost 50%. The newspaper group’s property ad revenue fell by 46.4% year on year, while recruitment ad income dropped 27% in the 17 week period from the… Continue reading Trinity Mirror reveals 20% ad revenue decline

US local interactive advertising is expected to show little or no growth, or a decline in 2009, according to Borrell’s new ‘2009 Outlook: Big slowdown begins for local interactive advertising’ report. For local interactive media, the advertising slowdown has started a year earlier than anticipated and shows no sign of improving quickly, says Borrell. The… Continue reading Local US Interactive Advertising Slows Down

UK TV ad spend is expected to fall by 6% this year and 3% in 2009, before seeing growth of 2% in 2010 and 1% in 2011, according to ZenithOptimedia. Ad revenues for the main UK terrestrial channels will decline 7% in 2009, added the agency. Zenith’s UK Television Forecasts to 2012 predicts that the… Continue reading UK TV ad spend to fall this year and next

American banking giant JP Morgan has reduced its online advertising forecast for the second time in two months, estimating an annual growth rate of 25% in 2008 and 13% in 2009, down from 28% and 19%, respectively. The firm said: “Since we reduced our estimates on September 4th, we have seen a further slowdown in… Continue reading JP Morgan reduces online ad forecast

The US digital out-of-home media industry is on pace to grow 11.2% to $2.43 billion in 2008, according to research from PQ Media. PQ Media found that spending worldwide will grow 12.8% to $6.11 billion in 2008, slowing from 22.6% last year, but forecast to expand 14.5% from 2007 to 2012. The US accounts for… Continue reading US Digital Out-of-Home Industry Continues Double Digit Growth

UK online advertisers are moving from traditional leaderboard banners to Mid Page Units (MPUs) and other new formats, according to new research from Yahoo!’s ad exchange company, Right Media. The research found that MPU’s were the most popular online ad format in the UK during the first half of 2008. The figures reveal that the… Continue reading UK Online Advertisers Moving To New Ad Formats

Regional newspaper publisher Newsquest has revealed a 23.6% year on year drop in ad revenue for the third quarter. The company’s classified ad revenue was 29.1% down year on year, with the fall caused by declines of 51.3% in real estate ads, a 25.2% fall in employment ads and 25.3% in motors. Newsquest’s US owner… Continue reading Newsquest Suffers Drop In Ad Revenue

UK online ad display spend was down 5.28% for Q2 2008, according to new figures from Nielsen. Recent figures IAB/PricewaterhouseCoopers found that total internet display advertising spend rose 16.3% year-on-year to £333.8 million for the first half of 2008 (see Internet Advertising Spend Up 21%). The Nielsen figure seems to contradict the received wisdom that… Continue reading Online Display Adspend Down 5.28% For Q2 2008