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UBS media analyst Michael Morris has forecast US advertising spending of $172 billion in 2009, down from $183 billion in 2008. Overall, TV ad spending is expected to drop 8% to $44 billion from 2008. Local TV stations, in particular, will be getting the brunt of the drop said Morris – down 12% to $26… Continue reading US Adspend To Reach $172bn In 2009

The IPA’s latest Bellwether survey published today has found that in Q3 annual marketing budgets were revised down to the greatest extent ever recorded in the survey’s nine year history. The cut was the fourth successive quarterly reduction in spend and points to a marked deterioration in business conditions since the summer. The latest downward… Continue reading Q3 2008 Bellwether Report: Marketing Budgets Cut Again

US internet advertising revenues for the first six months of 2008 were $11.5 billion, setting yet another new half-year record representing a 15.2% increase over the first half of 2007. The IAB and PricewaterhouseCoopers Internet Advertising Revenue Report, covering the first six months and the second quarter of 2008, also reveals that Q2 2008 was… Continue reading US Internet Ad Revenues Up 15.2%

ZenithOptimedia has downgraded its UK ad forecast for this year and 2009, with significant growth expected to return in 2010. As the worldwide financial crisis hits the sector, total UK adspend is forecast to fall 2.1% this year, with an increase of 1.5% expected in 2009, down from Zenith’s prediction of 5.6% growth made in… Continue reading UK Adspend Forecast Downgraded By ZenithOptimedia

ZenithOptimedia forecasts that global adspend will grow 4.3% in 2008, down from its previous forecast of 6.6% from June this year, as the worldwide financial crisis hits the sector. World adspend growth for 2009 has also been downgraded, from 6% to 4%, with developed markets hardest hit by the reduced liquidity in the financial markets:… Continue reading ZenithOptimedia Lowers Global Adspend Forecast

UK internet advertising expenditure grew to £1.68 million in the first half of 2008, a 21% year-on-year like-for-like increase, according to the latest online adspend figures from the Internet Advertising Bureau (IAB). The research said that without the growth shown by online, the advertising market as a whole would have experienced a 4.6% decline in… Continue reading Internet Advertising Spend Up 21%

A new report from the Nielsen Company reveals that the average mobile subscriber in the US sent and received more SMS text messages than mobile telephone calls during Q2 2008. This is the second consecutive quarter in which the average number of text messages was significantly higher than the average number of calls, according to… Continue reading Text Messaging Overtakes Mobile Voice Calls

Total US measured advertising expenditures in the first six months of 2008 declined by 1.6% year on year, according to the latest data from TNS Media Intelligence. US ad spending during the second quarter of 2008 was down 3.7% versus last year, the steepest quarterly drop since 2001. “Advertising expenditures started to contract in March,… Continue reading US Adspend Down In First Half Of 2008

Although UK online ad spend is forecast to post double-digit growth year on year, it is likely to fall as the economic downturn takes effect, according to a new report from PricewaterhouseCoopers. Citing Advertising Association data, the report predicts that total UK online ad spend growth will slow to about 20% in 2008 – a… Continue reading UK Online Adspend To Record Double Digit Growth This Year

US advertising spending for the first half of 2008 declined slightly compared to the same period last year, according to preliminary figures released by Nielsen Monitor-Plus, the advertising information service of The Nielsen Company. Overall, despite a continued softening of the US economy, several media and companies showed healthy growth in advertising for the first… Continue reading US Adspend Declines Slightly In First Half Of 2008