More Ad Revenue articles

December saw a marked increase in activity at leading agencies as the account pipeline remained strong. There were a number of significant wins for Publicis which clinched the Lehman Brothers 2003 New Business Title. Following a strong November (see Strong Agency Account Activity In November), there was a 40% year on year increase in account… Continue reading Publicis Tops 2003 New Business League

US advertising spend is expected to rise by 7.8% to $138.4 billion in 2004, with television categories driving the sector. TNS Media Intelligence/CMR calculates that revenues were up 7.0% during the first three quarters of 2003 (see US Adspend Rises 7% In First Three Quarters) and predicts full year growth of 6.7%. Signs are that… Continue reading US Ad Market To Experience Sound Growth In 2004

Advertisers are being warned that too many newspaper campaigns are failing to deliver the required results due to poor quality creative work. Ongoing research carried out by the World Association of Newspapers (WAN) claims that the impact of creativity is often underestimated. It calls on advertisers to work harder to ensure the quality of their… Continue reading Too Many Newspaper Campaigns Fail To Deliver, Says WAN

There will be 4% growth in UK television advertising in 2004, with ITV set to take 50.2% of the commercial market, according to forecasts from Merrill Lynch. Judging from recent comments by Mick Desmond, Chief Executive Designate of the network, the year is shaping up to be an eventful one for TV executives. ITV saw… Continue reading ITV Advertising Outlook From Merrill Lynch

Despite having recently cut its 2003 radio advertising growth forecast, Merrill Lynch is confident that the the next twelve months will bring strong growth with revenues expected to increase by more than 8%. The broker reacted to November’s 4% drop in US radio advertising revenues by cutting its full-year growth projection from 1.6% to 1.5%… Continue reading 2004 Radio Recovery To Be ‘Back-End Loaded’, Says Merrill Lynch

US radio revenue growth slumped in November as the economy stalled ahead of the Christmas shopping boom. Local revenues were down by 4% and national spend was down by 6%, giving a total decline of 4% for the month. The calendar year-to-date growth was a little stronger, with national spend up by 6%, whilst local… Continue reading US Radio Revenues Slump In November

Analysts are quietly confident that 2004 will bring about an upturn in the US advertising market with demand being driven by economic confidence. In a New Year update, Merrill Lynch states that there are grounds for “muted optimism” regarding ad-supported media and restates its 5.8% ad growth forecast (see Ad Growth To Accelerate In 2004,… Continue reading Air Of “Muted Confidence” As US Ad Demand Grows

Aegis Group, the media and market research firm has said that trading is in line with expectations and anticipates further progress will be made in 2004. Europe’s largest advertising buyer claims that turnover, revenue and operating profit improved in 2003 and there is cause for New Year cheer given the upturn in the advertising and… Continue reading Major Media Buyer Upbeat On 2004

Business optimism is currently at its highest level for over three years and economic growth is expected to surge during 2004, providing a much needed boost to the UK advertising market. The latest BDO Business Trends Report forecasts that healthy domestic demand and an improving world climate will lift the UK’s economic growth to 2.3%… Continue reading Improving UK Economy To Boost Advertising Market

The recovery in US magazine advertising revenues continued during November, with spend up by 7.7% year on year, according to the latest figures from the Publishers Information Bureau (PIB). Whilst revenues were up 7.7% to $1.9 billion, advertising pages volumes dipped by 2.8%. In the year to date, revenues were up 8.6% at $16.6 billion… Continue reading US Magazine Ad Revenues Rise 8% In November