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Advertising agency account business remained strong during January, with activity up 7% year on year, according to the latest New Business Scorecard from Lehman Brothers. This strength continues from December, when the number of account moves rose by 40% year on year (see Publicis Tops 2003 New Business League). Omnicom and Publicis had a good… Continue reading Agency Account Activity Remains Strong In January

The latest set of global advertising forecasts from Initiative Media‘s annual Spheres Of Influence report adds further weight to the argument that the wider advertising economy is improving. Initiative forecasts a 5.8% rise in global advertising this, after an expected growth rate of 4.8% in 2003. The UK’s adspend is forecast to finish 2003 up… Continue reading INSIGHTanalysis: Media Healthcheck – January 2004

Almost five million UK homes will have subscribed to a high-speed broadband internet service by the end of this year, according to the latest study from Continental Research. The Spring 2004 Internet Report shows that the promotion of broadband services by telecoms companies is paying off, with take-up increasing from just 750,000 two years ago… Continue reading Broadband Remains Strong As Net Penetration Stalls

Last year was a watershed year for the national newspaper industry, as it faced up to – and made steps towards stemming – its circulation and advertising revenue decline trend. A new forward-looking report from Billetts Media Consulting says that 2003 saw a shake-down in the sector that should produce healthier results for 2004. Advertising… Continue reading UK National Press Outlook From Billetts

UK advertising growth is set to outpace economic growth this year, after underperforming in 2003, according to the Spheres Of Influence report from Initiative Media. Advertising expenditure is forecast to grow by 4.2% this year, after an expected 2.2% rise in 2003. Annual economic inflation, is predicted to close at 2.8% in 2003 – stronger… Continue reading UK Advertising To Outpace Economy In 2004, Says Initiative

Global advertising expenditure growth will accelerate in 2004, as a new world order in advertising emerges, according to the latest Spheres Of Influence report from Initiative Media.The agency network forecasts that worldwide adspend will rise by 5.8% to reach $331.4 billion in 2004. This figure accounts for the combined markets of the 44 countries on… Continue reading Global Adspend To Rise 5.8% In 2004, Says Initiative

Paid-for search listings are the second most popular online advertising format, now accounting for 36% of the total internet ad market in the UK, according to new figures from the Internet Advertising Bureau (IAB). The rise of search targeted marketing has been meteoric, with forecasts for the US industry showing that the sector will grow… Continue reading INSIGHTanalysis: Search Targeted Marketing Success Story Continues

The US radio industry just managed to scrape a positive growth in 2003 advertising revenues, with the combined spend of the national, local and network categories showing a 1% rise over 2002. According to the latest data from the US Radio Advertising Bureau (RAB), the industry took a total of $19.6 billion last year, just… Continue reading US Radio Just Stays Positive In 2003

Strong financial results from some of the world’s largest advertisers point to an improving outlook for the media and advertising sector, according to Lehman Brothers analysts. Major advertising clients including Procter & Gamble, American Express, General Motors and L’Oreal, have all reported positive results for the full year 2003. The financial health of such companies… Continue reading Strong Client Results Should Provide Advertising Upswing

Fourteen years of gradual consolidation of the ITV Network this morning came to fruition, with the long-awaited merger of Carlton and Granada to create a single ITV company worth more than £5 billion. ITV plc made its first appearance on the Stock Exchange today with a share price of 143½p. Shares in Carlton and Granada… Continue reading INSIGHTanalysis: ITV plc