More Ad Revenue articles

The rising uptake of personal video recorders (PVRs) such as Sky Plus and TiVo could transform the media planning and buying process, even by as early as 2006, according to new research carried out by media agency PHD. The ongoing study into the effect of PVRs suggests that viewers’ ability to skip commercial breaks could… Continue reading PVRs Could Transform The Media Planning Process

Radio revenues across the US remained weak during the final quarter of 2003, but the industry is showing signs of rejuvenation for 2004. Merrill Lynch predicts that US radio revenue growth during the fourth quarter will range from an increase of 1% to a decline of 2% year on year, compounded by weak local advertising… Continue reading US Radio Revenues Weak In Q4 2003, Says Merrill Lynch

The global economic recovery now appears to be shaping up, with the US leading the way, according to Jean-Philippe Cotis, chief economist for the Organisation of Economic Cooperation and Development (OECD). Speaking at the World Economic Forum in Davos, Switzerland, Cotis was keen to point out that in most countries the upturn is weaker than… Continue reading INSIGHTanalysis: Global Economic Recovery Shapes Up

ITV’s commercial airtime revenues will barely grow during 2004, as its share of TV advertising dips from 51% to 50%, according to new a forward-looking report from Billetts Media Consulting. Billetts says that ITV’s revenues will rise by a meagre 0.3% in 2004, whilst multi-channel advertising jumps by 11.0% year on year. As a result,… Continue reading ITV Revenues To Remain Flat In 2004, Says Billetts

US technology publishing advertising page volumes declined by 15.4% during December 2003, according to the latest figures from United Business Media (UBM). Breaking with historical trends, UBM’s CMP Media division underperformed the market, registering a 16.5% decline in ad pages over December 2002. Consequently, CMP’s market share decreased from 26.7% to 26.4% year on year… Continue reading US Hi-Tech Publishing Ad Pages Dip 15% In December

The number of internet page impressions made by WAP devices topped one billion in the UK for the first time in December 2003, according to the latest data from the Mobile Data Association (MDA). The December figure represents an increase of 50 million over November’s total and provides the highest monthly total for WAP page… Continue reading UK WAP Page Impressions Top 1 Billion In December

Marketing spend is expected to increase by around 3% this year, but the economic recovery will not be as swift as first thought, according to new research from the Chartered Institute of Marketing The new survey supports a recent report from the Institute of Practitioners in Advertising, which suggests that a rising tide of corporate… Continue reading Marketing Spend Expected To Grow By 3% During 2004

US magazine advertising revenue rose by 6.3% during 2003, following a 3.1% year on year increase in December, according to end-of-year data from the Publishers Information Bureau (PIB). Advertising pages fell by 3.1% last month and the annual total of 226,049.61 was down 1.0% from 2002. However, eight of the twelve major advertising categories experienced… Continue reading US Magazine Ad Revenue Climbs In 2003

The IPA‘s latest Bellwether report has added weight to the belief that advertising and marketing conditions are picking up. The outlook for expenditure growth is at its most optimistic since 2000. The Q4 survey shows the majority of existing budgets to have remained relatively unchanged in the past three months. However, the proportion of marketers… Continue reading INSIGHTanalysis: UK Marketing Spend On The Rise

The outlook finally appears to be improving for UK advertisers and new research reveals a rising tide of corporate optimism that could see adspend climb to levels not seen since the dotcom boom. The IPA’s latest quarterly Bellwether report shows that the improving economic conditions have prompted more than half of all companies to increase… Continue reading Bellwether Reveals Increasing Optimism For Advertisers