More Advertising articles

From sustainability, the talent crisis and trust in media, to ad fraud, inflation and Netflix’s ad tier, The Media Leader has covered a lot of news this year, but what were our most-read stories?

WFA study criticises “bad behaviours”.

Jo Kinsella, president of measurement company InnovidXP, is set to leave the company for “new adventures”.

Patrick Béhar, chief business officer UK & Ireland, Sky, outlined the company’s plans to introduce a 4K camera into Sky Glass TVs, enabling Sky to gather more data to further enhance its targeted advertising.

Simon Redlich, CEO at ABC, has been re-elected as global President of the International Federation of Audit Bureaux of Certification (IFABC) for a second term.

The basic relationship between reach and business results has “eroded dramatically”, Zenith UK chief strategy officer Richard Kirk argues.

Bauer Media Audio has made two promotions within its team working across Europe as it attempts to drive forward its growth in digital audio. 

Out-of-home (OOH) advertising revenue for the third quarter of 2022 grew 13% year on year to £306m.

Dentsu expects global ad spend to grow by 3.8% in 2023, a slowdown compared to +8.0% in 2022. Much of that growth will be driven by price inflation.

The bots have been a long time coming — whether they have been called that or not.