Research suggests that the majority of planners think so. But a publication set to be released by the Advertising Association’s Credos think tank suggests otherwise…
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A booming and evolving global sports industry requires uncomfortable changes and a provocative approach to embrace the new way and thrive.
Rob Biagioni shares who had the biggest impact on his career and what other sector he would work in if he didn’t work in publishing.
Advertisers need to be realistic and focus on the tools that can increase the efficiency of their advertising today.
A new survey by Adwanted Audio has revealed the biggest pain points and trends in podcast advertising as seen by UK media agencies.
In brief: Royal Mail has launched a campaign saying it is “the UK’s greenest delivery company”.
People or profits? How about benevolence, argues Jan Gooding.
In brief: It is the first time Pinterest has partnered with a UK agency network in this way.
In brief: Independent media agency the7stars has won the UK media planning and buying account for People’s Postcode Lottery.
Disney+ is on track to “reap the most” in additional revenues by 2028, according to a new forecast.