Amy Williams, co-founder and CEO of ethical advertising platform Good-Loop, tells Omar Oakes why creating more sustainability is akin to ending the practice of ‘fast fashion’.
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Outdoor advertising specialist CP Media has acquired bus and tram advertising business Adverta Transport Advertising.
Strategy Leaders: The relationship between reach and business results has eroded dramatically. We’ve found ‘Right Reach’ is a better predictor of success in a fragmented media system, says Zenith’s strategy chief.
Origin CEO tells FTVA conference that UK broadcasters have five concerns and are still not participating in the trade body’s cross-media measurement scheme.
Ireland’s data protection authority currently has 13 open investigations into Meta, The Media Leader has learned, following last week’s quarter-billion fine.
Sponsored: Dave Randall, Future’s commercial director, discusses with Omar Oakes why using first-party data well is so important to the publisher and how its audience data platform Aperture has developed.
The downgrade is driven primarily by slowdowns in growth in China (due to ongoing lockdowns) and the US.
Two-thirds of respondents to a new survey said an increase in ads on commercial public service broadcasters (PSBs) would lead them to watch less of these channels.
In brief: Wavemaker UK will apply GroupM’s carbon calculator and a diversity and inclusion audience planning process as standard on every plan from January.
You’re likely not being held back by lack of creativity or ideas. A lack of innovation is usually down to three types of systematic failure.
