More Advertising articles

Sponsored events are the most preferred media channel for advertising for consumers, while Amazon was the global brand deemed to have the most relevant and useful advertisin

Mudit Jaju, global ecommerce lead at Wavemaker talks about how the retail media ecosystem has changed since the pandemic.

Interview: Podcasts have often been compared to radio and music streaming, but Ross Adams has his eye on rapidly-growing influencer marketing budgets.

As long as brands continue to ignore ‘trust’ in their media planning, where is the incentive for this industry to become more trustworthy?

Nick Manning discusses his recent column in which he argues advertisers can no longer be passive observers as their spending funds a media ecosystem which is suffering from a “crisis of trust”.

Anne Coghlan, Scope3 cofounder and COO, speaks to The Media Leader about what’s next for decarbonising the media industry and what are the biggest misconceptions about sustainability in advertising.

In brief: Outdoor media owner JCDecaux has launched a programme to support the growth of Black, Asian and Multi-ethnic brands.

In brief: UKTV has promoted Brendan Kilcawley from head of commercial to director of UKTV Ventures.

The Disney+ deal will bring the show on the same platform to more than 150 countries and unlock a major investment in centralised marketing efforts.

HSBC is trying to “stop people in their tracks” with an array of targeted social media ads that lay out “horrifying and unexpected” facts about economic abuse.