More Advertising articles

Thanks to advances in technology and innovation, advertisers can leverage out-of-home in their campaigns on a shoestring budget. Here’s how.

Kris Boger, general manager, UK, global business solutions at TikTok, talks to Omar Oakes about how and why this social media platform is going big on commerce.

The World Out of Home Organization has created a Global Sustainability Task Force with the aim of sharing advice for making outdoor media more sustainable.

Retail media adspend will hit €25bn in Europe by 2026, according to IAB Europe forecasts.

Measure, don’t market, for two years unless you have demonstrable results. This is precisely what John Lewis did with ‘The Beginner’.

In brief: Amazon Web Services (AWS) has announced it will introduce its own clean room technology for advertisers to combine datasets on the platform.

Route CEO Denise Turner outlines eight principles on how advertisers should measure and use measurement for success.

100% Media 0% Nonsense: There is rightly so much excitement about TV with new entrants, new products and new advertising opportunities. But the mistakes of digital media’s past must not be allowed, writes the editor.

In brief: The UK Government has delayed incoming regulation around advertising foods high in fat, salt and sugar from January 2023 to 2025.

EU plans to regulate political ads would hollow out good-faith political discourse while potentially failing to properly address the issues of mass disinformation, writes the Advertising Association’s director of policy research.