More Advertising articles

The business has been renamed Bauer Media Outdoor.

A fragmented marketplace, divergent trading models and tension around data and pricing are limiting long-term growth in programmatic TV. Collaboration is key here. 

Broadpeak’s business development VP discusses how it can help attract a larger pool of advertisers that currently spend with platforms such as YouTube and Meta.

The media owner has invested in four projects using a proportion of its 2024 revenue increase.

Although podcasts and streaming are a significant part of the audio offer, there has been little analysis on their true scale and the benefits for advertisers. Let’s change that.

One year on from our book, we now have more case studies that show being sustainable increases competitiveness, future-proofs business, engage new customers and attracts the best talent.

New research from Pinterest and Magna found that platforms viewed as positive by consumers can amplify ad performance.

Isba and MediaSense can’t make this complexity disappear, but we have collaborated to publish a short paper setting 10 key considerations to help guide marketers through this landscape. 

The marketing funnel isn’t perfect, but its fundamental logic still holds: people don’t buy things they’ve never heard of. Marketing is just evolving, as it always has.

The Visions for Growth report has recommended the removal of business rates on social infrastructure and an extension of express planning consents.