More Advertising articles

The new Sky Media Sports Marketplace aims to connect brands and fans in a flexible, affordable way.

Newsworks study also found that most Brits believe advertisers should support quality journalism.

Ad-funded content on platforms doesn’t work because there are too few platforms and the rents are too high. As media fragments and production businesses suffer, creators must diversify to survive.

The tool, in partnership with Scope3, seeks to help advertisers reduce the carbon impact of their media activity.

Ocean Outdoor, which runs the sites, will also turn off 19 screens across the two London Westfield shopping centres.

Precision-targeting may be seductive but comes with limitations. Here’s how agencies and brands can navigate the shifting sands of data-driven marketing. 

The “Blind Hijackers” campaign leveraged BPS voices in popular LadBible formats, placing accessible, experience-led storytelling at its heart.

Alongside Radiocentre’s new research, Bauer urged the industry to focus on trusted media, agencies discussed integrating audio into media plans and System1 explored creative consistency. 

There is a risk that the automated, AI-led black-box systems touted by holding companies and platforms would be no more successful than their predecessors. I propose an alternative.

Barb estimates of ad tier households will be updated daily.