More Advertising articles

Society defines masculinity and marketers are part of an ecosystem that saturates men with content that perpetuates confusing, old-fashioned stereotypes of male identity.

Proprietary media doesn’t benefit smaller brands or agencies, resulting in a two-tier system. I still don’t think proprietary media can offer better value than a well-considered media strategy.  

It’s time we stopped performing thought leadership and started pursuing actual thought if we want the industry to be better.

Donald Trump’s wide-reaching tariffs, announced on 2 April, are likely to have severe negative consequences on ad budgets globally, according to analysts.

In theory, all the online audience data now available allows us to optimise the way we work. But does it truly improve efficiency and effectiveness? This is fiercely debated.

Gravity Connect will enable brands to geo-target directly or convert postcode data into identifiers such as cookieless IDs.

Looking at the evolution of brand marketing and media planning by vertical, UM’s Dan Chapman explores how AI will transform every stage of the consumer journey and why brand essence matters in this new era. 

The show proves that world-class content transcends borders and the British creative industries urgently need support and investment. Chris Bryant, please take note.  

The streaming platform is also rolling out updates to Ads Manager alongside gen-AI ads.

Advertisers should better understand these key audiences, who are into different genres, a new study found.