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Interview: The ‘Madison Avenue Manslaughter’ author is writing a sequel chronicling one agency’s attempt to transform itself.

Customer experience and media are becoming increasingly intertwined, and both must operate in tandem to create more valuable and relevant experiences.

The British Heart Foundation (BHF) has launched a campaign interrupting ads on Global’s Heart Radio Network and original podcasts to raise awareness about its research.

In brief: Currys has gone back to cinema to target students needing laptops for the return to school and university.

In brief: NHS England has chosen Wavemaker to handle its media strategy and planning for its flagship campaigns.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Do advertisers and agencies have the confidence to brand-build on OOH when belts are tightening and the ‘brand vs performance’ marketing divide persists?

The antidote to rainbow washing? Don’t ignore the “11 straight months” of the year.

In brief: Sky Sports has launched a fully integrated campaign with tailored spots across TV, OOH, radio, social, direct mail and in-store activations ahead of the kick-off of the Premier League season.

Tesco and Dunnhumby have announced online and offline media updates to the Tesco Media Insights Platform.