More Advertising articles

Today marks the launch The Future of Media 2022 and Dame Carolyn McCall will be our first headline speaker.

Video: Amid a looming recession and high media inflation, how excited are brands really about ads on Disney+ and Netflix? Wake The Bear’s media director speaks to The Media Leader.

easyJet and Spotify have launched a microsite to provide personalised holiday recommendations based on users’ listening habits.

Currys has unveiled three special out-of-home builds to bring back its Cash for Trash initiative.

Are advertisers realising that agency relationships are more important than they realised, asks the editor.

In brief: Audi has partnered with Sky Sports to become its first innovation partner.

Gambling sponsors appear to be making a mini-comeback in football sponsorship after recording the joint-third biggest rise over the last year for front-of-shirt placements.

In brief: William Hill has announced it will launch a dedicated football podcast, STRIPPED, on 4 August across all major audio platforms and YouTube.

As consumers’ budgets are squeezed further by hikes in streaming prices, brands need to think “radically” about opportunities to retain customers in addressable AV. 

Businesses need to take new data regulations seriously rather than look for ways to circumnavigate them if they want engaged consumers.