More Advertising articles

UK adspend in Q1 2022 grew 28.3% year-on-year to reach £8.6bn, according to the latest quarterly Advertising Association/Warc Expenditure Report.

In brief: Colgate Max White Ultra will be the exclusive sponsor of Married at First Sight UK across linear, digital and social.

In brief: Motorway, the used-car marketplace, will co-sponsor BT’s broadcast of Premier League, UEFA Europa League and UEFA Europa Conference League for the 2022/23 season.

Actionable audio ads have only been active for around two years, but are already revolutionising how brands communicate with their audiences.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Advertisers need to find smarter solutions to harmful content and online risk or miss out on monetizable content.

Brands need to go back to their core utility to find their higher purpose or risk becoming irrelevant.

Financial prospects dropped sharply because of “growing economic headwinds”, while marketing budgets remained “resilient”.

Interactive smart speaker audio ads lead to a 25% increase in overall brain activity compared to standard audio ads, new research has found.

Radio’s live format creates a genuine feeling of community that can drive positive outcomes, Magic Radio’s presenter Emma B told The Future of Audio.