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Channel 4 has created an immersive wedding experience for the premiere of the new series of Married at First Sight UK.

Being early and flexible is the key to planning media during a festive season with a cost-of-living crisis and a World Cup around the corner.

Nielsen Ad Intel revealed overall adspend in the first half of 2022 had increased by 20% compared to the same time last year.

The British Heart Foundation got seven mainstream advertisers to interrupt their own radio ads for a “disruptive” campaign last month, but how did they get the brands to agree?

Palmer’s, the cocoa butter brand, will take over a train station to raise awareness about reforestation.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

France officially banned ads for fossil fuels last week. Is such a media policy actually effective?

Mochi ice cream brand, Little Moons, has adopted an “impact over optimisation” approach to its media planning to create longer term brand impacts.

Radiocentre’s planning chief responds to a recent review of the radio marketing body’s new Radio Planning Optimiser tool.

Apple’s decision to block ad-tracking by default on iPhones appears to have negatively impacted social media spend.