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Pearl & Dean’s sales director reveals this year’s biggest challenge and advice for anyone who wants to do her job one day.

Mediahub’s Ross Jenkins believes his media agency may have found a way for brands to potentially save millions via a new technology developed in-house.

In brief: Pizza Hut has become the latest brand to launched its first “actionable audio ad” via smart speakers.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

In brief: BAFTA has launched a cinema ad campaign to particularly show “the huge diversity of career pathways” in to screen industries.

Advertisers are being advised to treat South Asian Heritage Month as a ‘primer’ for year-round campaigns.

In brief: TikTok has launched three shopping ad formats to “help brands maximise the ecommerce potential of the platform”.

Brands including Coca-Cola and Sony have generated a combined $27.4m in brand placement value from Netflix’s Stranger Things 4, YouGov Stream data shows.

Younger generations are increasingly turning to US-based streamers as opposed to live broadcast TV, Ofcom’s new report on the state of media says.

Ally Owen, founder of The Brixton Finishing School, speaks to The Media Leader about why ageism is still tolerated and what’s next for diversity and upskilling.