The downturn is an opportunity for the advertising industry to align more closely with clients’ business objectives.
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Global has announced it will limit terms and conditions on radio advertisements to a maximum of eight seconds.
New Prime Minister Liz Truss has named Michelle Donelan as the UK Secretary of State for Digital, Culture, Media and Sport (DCMS).
Adverts on Amazon were cited by consumers as more relevant and useful than on other platforms, followed by TikTok, Spotify, Google, and Snapchat.
This is a moment for some quite radical rethinking from businesses as to what their employees and customers want most from them this winter, or next winter will be worse.
The Media Leader speaks to industry experts about what they want the newly appointed government to deliver for the media industry.
In brief: Apple is planning to dramatically expand its digital advertising workforce in less than 18 months, according to reports in The FT and Business Inc.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
Global’s Heart Radio and Amazon have united for the first time to launch an integrated ad campaign.
In brief: The brand kicked off an “integrated, digital-driven campaign” with a series of digital films depicting fans’ devotion to their national teams.