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The Newsworks Awards 2024 attracted outstanding entries from across the industry, including EssenceMediacom, Goodstuff, OMD, Spark Foundry, Wavemaker, Carat and Hearts & Science.

Hearts & Science tapped into passion points and creative pursuits to highlight The National Lottery operator’s message.

Paramount’s flagship streaming service is rolling out a cheaper tier later this month, with Sky Media handling ad sales. 

The refreshed app, now called Publishing, includes more data and features, as well as a better user interface.

Some media trends, just like fashion crazes, could be rad today and cheugy tomorrow. Corduroy offers us some learnings about staying in style when it comes to strategy. 

The way that advertisers approach brand safety needs to change in a new political era and it will require hard work from marketers.

Q4 adspend is expected to surpass £10bn, driven by a surge in online display and social media spend.

Use of synthetic data is only set to grow and success depends on marketers’ ability to balance innovation with ethical considerations and consumer trust. Here are some key considerations.

Analysis: Together with the launch of a Trustmark, Barb appears to be reinforcing its status as a joint industry currency amid accusations that online platforms continue to ‘mark their own homework’.

Without a system of knowledge covering generally accepted truths, we will live in a world where decisions are not based on evidence but on the corrupt and vested interests of a few. High-quality journalism has never been more vital.