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Most emissions are found in inefficiencies clogging up the middle of the programmatic supply chain, so penalising publishers won’t actually help drive long-term decarbonisation efforts in the industry.

Brand marketers are enthusiastic about Origin and want Barb data included. But at a Barb briefing, media strategists and effectiveness experts expressed caution when comparing non-standardised audience measures.

This is the season when the environmental impact of digital advertising becomes almost as bloated as our waistlines. Here are some ways to run greener festive campaigns. 

Apple is selling AI as a life hack for stupid liars. It’s not a good strategy and it’s distinctly un-Apple.

Havas Media UK CEO Paddy Affleck speaks to Omar Oakes about his personal journey from growing up on a commune and how it has shaped his attitude to leadership and mental-health challenges at work.

We need to recognise pricing as a brand superpower and the role of media within it.

How advertisers manage first-party data will determine the extent of its contribution to their competitive edge. The stakes are high in this post-cookie world.

A total of eight media owners presented their ideas to advertisers and agencies.

The decline in linear and rise in streaming have been apparent for years, yet broadcast-first media planning is alive and well. We need a framework that’s based on how audiences actually engage with TV content.

The newly promoted Jack Benjamin and outgoing editor-in-chief Omar Oakes discuss a flurry of updates about streaming service user numbers and how their ‘premium vs ad’ strategies are evolving.