More Advertising articles

Analysis: While having a broadcasting company less dependent on advertising makes for a strong business story, selling to streamers carries the clear risk of having a largely US customer base.

Advertisers needed ‘protecting’ 100 years ago, which is why we have JICs like Barb and trade bodies like Isba. How we define ‘protection’ and ‘choice’ will matter most as Origin formally launches next year. 

Credos reflects on the ASA’s ad campaign and the benefits of improved public trust, thanks to a better understanding of its role.

In the past year, Invibes has executed over 300 travel campaigns, showcasing its expertise in delivering impactful ad solutions tailored to the diverse objectives of brands.

The BBC concluded its public interest process this week and the media regulator will now begin its own assessment.

Analysis: The public-service broadcaster’s stated remit just happens to offer an authentically distinctive branded content vehicle for brands that are otherwise faced with “platforms” as distribution vehicles.

The ongoing regulatory and legislative actions in the US, EU and UK could transform the digital industry. Movement for an Open Web rounds up the latest and explains what you can do. 

Today, 21 November, is World Television Day. And it’s a timely reminder of how advertising can support democracy alongside commercial interest.

The theme of this year focuses on how the medium offers access to trusted information in an era of fake news.

The creative potential of programmatic digital OOH is vast. JCDecaux explains how brands can best utilise pDOOH creativity and what benefits it can bring.